Changes in the Marketing Environment Essay Example for Free

Changes in the Marketing Environment essayIn recent times, from an economic environment perspective, people are getting more(prenominal) affluent, even in third world countries like Vietnam, the younger generation are more interested in forbiddengo on the latest fashion and gadgets, like iPods. Phone foodstuffers index want to include phone designs which go out for self-expression, hence catering to the younger people seeking to carve out their own identity. For example, young girls in Japan like to stick many shiny crystals on their phones as they see it as a form of beautiful art. Phone marketers can cash in on this growing trend by offering phones which meet suitable surfaces for crystal gluing, and they might want to also consider having a railroad tie with a suitable bead company in order to have a package exchange the crystals together with the phones. An important marketing schema in catering to the changing political environment would be cause-marketing. It i s by cause-marketing that phone marketers can reassure the universe that they are socially responsible, even in the center of increasing unethical behaviour existing in society. Cause marketing might be the ascertain factor which might set a phone or a brand of phones apart, especially if customers have the same perception of 2 brands of phones and are undecided which to choose.Phone marketers can follow Motorolas champion whereby they produced a red razr phone to promote mindfulness of aids, which was highly successful. Another important marketing strategy is for the marketer to observe the changing demographic forces and decide which target group they can focus on in order to make the most profits. Quite a few countries in the world are facing an aging population, like Japan, China and Singapore. This might be a good target market to go into, by manufacturing phones which are suited for older people like by having larger screens and more user-friendly buttons. Technological f orces are constantly changing, and a good marketer would be able to forebode what kinds of functions people might want in their phones. Marketers might want to research about what form of recreation is capturing people and cater to these needs.Sony Ericsson realised that music was easily becoming an integral part of peoples lives, no matter what age and produced the walkman phone series which was highly popular. The path to success and its maintenance depends genuinely much on a phone marketers resellers and suppliers, hence phone marketers should engage in tie-ups with them both. A phone marketers resellers normally consist of telecommunications companies.Marketers can offer to sell their phones at a lower price to these companies, and in exchange, persuade them to offer more attractive or cheaper draw in subscription packages when customers purchase the phones of the marketers. Marketers should constantly source for more efficient and cheaper suppliers and sign a long-term co ntract with them. Marketers might also want to consider suppliers based in China or India, as labour in such countries is known to be one of the cheapest, yet efficient, in the world.Lastly, marketers should always keep an eye out for competition and continually check on other phone marketers strategies and phone pricing. Marketers should also be aware that competition not only lies with other phone marketers, but in any company that has to do with providing entertainment or convenience to people. For example, orchard apple tree is not a phone manufacturer, but it is beginning to slowly capture the phone market due to its iPhone. Phone marketers might want to produce phones which have the potential to rival such phones, or if they are unable to do so run a major(ip)(ip) advertisement campaign to promote their phones against other rival phones, so as to hopefully mould the publics thinking into their liking. Alternatively, phone marketers can also liaise with major entertainment com panies like Apple or Creative to work together to produce quality phones or gadgets to capture a major share of the phone market.