Smrt Buses

Marketing CA Report 1 No ca-ca ( as in IC / Passport) IC / Passport build Telephone Number Email Address 1 Ker Shihan F2880485R 98576248 email&clxprotected sim. edu. sg SMRT B consumptions There are two types of environmental forces on SMRT cumulusbares, Macroenvironmental and Microenvironmental forces. For Macroenvironmental forces, the factors are Demographic, economical, Natural, Technological, Political, Social and cultural forces.For Microenvironmental forces, the factors are the company itself, suppliers, Marketing intermediaries, competitors, Publics and customers shine its ability to serve its customers. However, I testament wholly be coering 2 of each Microenvironmental and Macroenvironmental forces. Introduction SMRT first started aside in the yr 1983, offering operate such as Trains, Buses, and Taxis. From 1983 to 2003, SMRT mintes were 2 assorted companies, namely, Trans Island Bus Services (TIBS) and SMRT. To increase disceptation of customers between loc al hatfules, 16 SBS run were given to TIBS (SMRT before merger).Operation of heap services in the north- eastside corridor was analogouswise offered to TIBS (SMRT before merger). In 1999, when TIBS (SMRT before merger) befogged the offer to operate the north east line, TIBS and SMRT decided to merge to increase rails and buses synergy. SMRT because merged with TIBS in 2004. Microenvironmental Forces SMRT buses only has one competitor, the SBS Transit. SBS Transit monopolised the plan bus market share until SMRT was established in 1982. Now SBS Transit has astir(predicate) 265 bus services and workaday chew uprship of over 2 million passengers, equivalent to 75% of plan bus market share.Compared to SMRT, with a daily ridership of over 730000 passengers, which is equivalent to 25% of plan bus market share. SMRT needs to advert their competitor to see what they are doing, ensure a way to counter their actions and then get a give combative advantage. In doing so, SMRT locoweed increase their scheduled bus market share and last monopolise the market. The other microenvironmental force affect SMRT buses is their customers. To meet customers needs, passengers are constantly creation observed. In the year 2010, SMRT introduced a unseasoned bus that is two elderly and wheelchair-friendly.The buses move over steps that are low which allows the use of wheelchairs and at the equivalent time enables bustling and ease movement for passengers when moving to the prove of the bus. Also, the bus is quieter and vibrates lesser compared to buses used previously. This allows passengers to go through a smooth and comfortable ride when travelling long distances on buses. To create better competitive advantage over their competitors, SMRT opens feedback from passengers, wanting to know passengers opinions, so as to improve their bus services. Macroenvironmental ForcesOne of the Macroenvironmental forces affecting SMRT buses is the Social force. To make S MRT greener, the clean bus as mentioned in the Microenvironmental force, are well-nigh one ton lighter, compared to the older buses used. This improves twain mileage and fuel efficiency by about 7%. This new bus has a passenger capacity of about 80 passengers and 1 passenger-in-wheelchair, which is almost the same as older buses. Also, harmful gases like Nitrous Oxide are converted to mostly Nitrogen and water vapour with the BlueTec SCR engine, and so making emission from the buses safer and cleaner.With all these new features, there will be lesser pollution, and thus creating a better watch for SMRT. The other Macroenvironmental force affecting SMRT buses is the Economic force. Due to the ecological niche in the year 2008, passengers spending proponent and patterns are affected. In September 2008, although in terms of percentage, the bus ridership is stable at 64%. However, the monthly bus ridership has diminish by more than 70000, from 23,788,000 passengers to 23,714,000 passengers. Even though there is a drop in passengers, SMRT is earning profits more than before the recession. result In conclusion, Microenvironmental and Macroenvironmental forces can affect a company in many ways. It whitethorn affect the company in both positive and negative ways. For example, from above, the economic force, during the recession even though there were lesser passengers, the profits earned still increased, but, if the human activity of passengers did not decrease, the profit will be higher. However, for the microenvironmental force, competitor, it may be a wide and a bad thing. When there is competition, companies draw to improve their services to be better than each other.In a way, this creates a competitive advantage for the company who can meet more customers needs. 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