Extended Marketing Mix

The extended merchandise cockle (7Ps) The market mix is the junto of merchandising activities that an government activity engages in so as to best meet the unavoidably of its targeted market. Traditionally the selling mix consisted of just now 4 Ps. For example, a motor fomite manufacturer like Audi * Produces products that argon of the highest feeling and fit for the needs of different groups of consumers, * Offers a seethe of cars at value for funds prices, depending on the market segmented they be targeted at, Sells the cars through appropriate outlets such as dealerships and showrooms in prime locations, i. e. in the mightyfulness places, and * Supports the marketing of the products through appropriate promotional and advertising act. The marketing mix consequently consists of foursome main elements 1. Product 2. equipment casualty 3. Place 4. Promotion. Getting the mix of these elements right enables the organisation to meet its marketing objectives and to con verge the requirements of clients. In correspondition to the traditional four Ps it is now customary to add some more Ps to the mix to give us Seven Ps.The supernumerary Ps deem been added because today marketing is far more client orientated than ever before, and because the service sector of the rescue has diminish to dominate economic activity in this country. These 3 bare(a) Ps are particularly applicable to this vernal extended service mix. The three extra Ps are 1. Physical layout in the days when manufacturing dominated the UK economy the somatic layout of production units such as factories was non very important to the end consumer because they neer went inside the factory.However, today consumers typically come into contact with products in retail units and they transmit a high level of innovation in modern shops e. g. record stores, array shops etc. Not only do they need to easily find their bearing around the store, but they to a fault a great deal exp ect a good pattern or presentation. The importance of choice physiologic layout is important in a range of service providers, including * Students going to college or university have far higher expectations about the quality of their accommodation and learning environment than in the past.As a result colleges and universities honorarium far more attention to creating glossy learning environments, student accommodation, shops, bars and new(prenominal) facilities. * Air passengers expect attractive and bear on environments, such as interesting digression lounges, with activities for young children etc. * Hair salad dressing salons are expected to provide engaging waiting areas, with attractive reading materials, admission price to coffee for customers, etc. * Physical layout is not only relevant to stores, which we visit, but also to the layout and structure of virtual stores, and websites. . Provision of customer service customer service lies at the heart of modern servic e industries. Customers are likely to be loyal to organisations that service them well from the way in which a telephone query is handled, to direct face to face interactions. Although the have a nice day nestle is a bit corny, it is certainly fall apart than a couldnt care less come up to customer relations. Call centre round and customer interfacing personnel are the present line troops of any organisation and therefore need to be well familiar with good customer relations practice. . Processes associated with customer service are a amount of processes involved in making marketing effective in an organisation e. g. processes for use customer complaints, processes for identifying customer needs and requirements, processes for discourse order etc The 7 Ps price, product, place, promotion, visible presence, provision of service, and processes comprise the modern marketing mix that is particularly relevant in service industry, but is also relevant to any form of busines s where contact the needs of customers is given priority.