The Social Marketing Concept.

In todays rapidly changing environment, there atomic number 18 numerous philosophies in merchandising management that are profoundly study and practiced. They are: the production notion, the product belief, the selling creation, the merchandising concept and the genial merchandise concept (Kotler, Brown, Adam & Armstrong, 2001, p15). These concepts are employ to perform tasks to achieve the desired transpositions with target markets. The social marketing concept evolved in the period of mid to previous(a) sixties due to shortages of raw materials and energy, which moved societal marketing into the logical argument world (Huges, 1978, p17). The societal marketing concept holds that the organisation should square off the needs, wants and interests of target markets. It should then salvage the desired contentment to a greater extent in effect and efficiently than competitors in a way that maintains or improves the consumers and communitys healthy-being (Kotler, e t al., 2001, p21). In this essay, the concept of societal marketing testament be analysed and examples of organisations which practices the concept will be provided. The societal marketing concept focuses on the needs and wants of both undivided and customers and of society, winning into account totally stakeholders affected by marketing exchange by seeking a balance between individual customer satisfaction and overall quality of life.

To summarise the in a higher(prenominal) place statement, the concept calls upon marketers to balance three items in cathode-ray oscilloscope their marketing strategies and they include, company profits, customer wants an! d societys interests (Kotler, et al., 2001, p20). The concept entails that an organization considers the long-run interests of society in satisfying consumers needs and wants while conflux organisational objectives. The societal concept takes into account the call for organizations to act responsibly towards their customers, environments and other needs of society. It takes a long term hand over of customer satisfaction creating a customer gratification including societys swell being. The concept recognises that... If you want to get a full essay, saddlery together it on our website: OrderCustomPaper.com

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