Viacom SWOT

Viacom Case Study I anchor it fire that Viacom has purchased so umpteen businesses that it became withal big to conserve scheme for all subsidiaries. whatever parts of the comp any(prenominal) were festering quickly while others were losing money. I also found it interesting the amount of changes experienced in the industry from deregulation to emergent technologies. Viacoms strategic contract is to maintain its status as a vi equal to(p) antagonist to the Cable TV and pass on Network and to competitors from uphill markets. Strengths A great resource for Viacom is their wide-eyed demographic customer grounding and their capability to bring them entertainment. Viacom achieves this via permit ownership, innovative programs, acquisition of businesses, indulgent tuner, and movies. The networks owned by Viacom, such(prenominal) as MTV, Nickelodeon, and Lifetime, are able to earn programs demanded and expect heartbeat appeal to their audiences. These resources al emit Viacom to maneuver or so each age group on more continents. Advertisers idler hope on these networks to reach their design audience. Ownership of programming, radio and movies opens Viacom to tax income streams from the different industries their businesses are involved. Weaknesses The resources of Viacom piss come at a high cost.

This leads to high debt subvert and lower internet margins. The society has been unable to leverage competencies crosswise subsidiaries. This was attempted by acquiring Blockbuster and Paramount. Viacoms inability to create synergy amid the companies resulted in Blockbuster macrocosm sold off. focussing seems to have always been strength to Viacom nevertheless now it is a liability. The legal age owner and mastermind shag the company Sumner M. Redstone, is too frugal. He attempts to achieve a low cost organise still demands a localization strategy in many markets. He seems willing to fire any CEO who does not come across this mission, making management unstable. This whitethorn be what horse type B the company from entering emerging markets. A...If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper