Monday, September 30, 2019
Doppelganger
Doppelganger In doppelganger the main protagonist Andrew has a crisis of identity. Who is he? Is he the good boy, he describes himself in chapter 6 as a ââ¬Å"G gated kid in an X rated worldâ⬠. Andrew is in fact an assessory (assistant) to the crime; under the law he would be considered guilty or culpable. This means that he has responsibly for crimes that he knows about and lets happen. When Josh bullies the year seen boy unnecessarily and Andrew allows it to happen when he could intervene Andrew is also guilty. Andrew did not intervene when josh destroyed the religion teacherââ¬â¢s personal photo.Andrew did not intervene when josh bashed and robbed the pizza delivery boy. Andrew allowed josh to drug him with beer and whiskey, which enables josh to seduce Melanie. Throughout the book Andrew continues to allow both Joshââ¬â¢s to control him and to manipulate and to deceive many people. In the alternate world bad Josh has more power because in that universe/parallel world there are fewer controls on peoples beastliness. Andrew watches as Josh randomly attacks a teenager at Kings Cross, smashing his face in with knuckle-dusters, bad Josh called that an ââ¬Ëannouncementââ¬â¢ of the HallBoys.My Josh said the same thing when he bashed the year 7 boy at school. He has said that it was also an announcement to watch out. Both joshes use violence and intimidation and emotional manipulation to control people. Josh uses Andrew, he calls him ââ¬Ëbuddyââ¬â¢, and he invites him to things like the party and holidays. Josh puts on a mask on concern and interest for Andrews life; but actually uses him for his own game. In this way Josh is similar to Carl Denham. Bad Josh is significantly more violent. It is through understanding the violence of bad Josh that Andrew begins to take responsibility for his own actions.Andrew starts to plan how he can stop bad Josh from killing many more people when he attacks the inner station. This results in Andrews attemp t to kill ââ¬ËMy Joshââ¬â¢ through drugging his beer/stout. Symbols/ Motifs of Decay â⬠¢Used condoms â⬠¢Random sex â⬠¢Decaying building and streets/broken windows â⬠¢Rubbish â⬠¢Overcoats, great coats, army gear â⬠¢Cleanliness, dirt â⬠¢Food â⬠¢Violence as a means of control â⬠¢Reading as an escape and knowledge â⬠¢Knowledge as power â⬠¢Religion as a means of control â⬠¢Self control â⬠¢The beast within There is two types of masks, the ones we are conscious of and the ones that we are unaware of.
Sunday, September 29, 2019
Report on Pizza Hut Essay
During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Hutââ¬â¢s business through more than four decades of success. Through the strength of its heritage, its culture and its people and franchisees, Pizza Hut looks forward to more success in future. There are different objectives of every organization. In order to achieve these objectives different targets are set. Targets pass down the hierarchy depending on the nature of the business. Therefore, in order to achieve the objectives, management decides on different strategies. These strategies are divided into many sub-parts and are useful for the running of the business. The employees and the management know what they have to achieve through the targets which have been set to them and the strategies they have adopted help them know the way they will achieve the objectives. Similarly, Pizza Hut has different targets set to them and they have adopted different strategies to successfully achieve the targets set. These targets are set by the RSC i. e. the restaurant support centre in Karachi. These targets are passed on to the RGM (restaurant general manager) and he passes them to the workforce. These targets fall within the organizational structure in which there are many people who have different targets to achieve. In order to successfully achieve the targets they need to co-operate and work in a friendly environment. Institute of Management Sciences, Peshawar Pakistan Page 4 Report and Marketing Strategies of Pizza Hut HISTORY OF PIZZA About Pizza, Some will tell you Italy. Thatââ¬â¢s wrong. What you know as pizza came into vogue around the time of Napoleon and the French revolution. Italians, known to be lovers of fine food and wines perfected and imported this terrific dish to America. From here it quickly endeared itself to mass production and re-export to the rest of the world. Bon appetite! INTRODUCTION & HISTORY OF PIZZA HUT In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the signâ⬠¦ the building looked like a hutâ⬠¦ so ââ¬ËPizza Hutââ¬â¢ was born! Fifteen years later, we opened the first UK restaurant and since then weââ¬â¢ve become the biggest Pizza Company on the planet, Let see listen Pizza Hut Story from them! â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ 1958 Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas. 1972 1000 restaurants are open throughout the USA. 1973 Pizza Hut went international with restaurants in Japan, Canada & England. The first UK Pizza Hut opened in Islington, London. 1977 PepsiCo bought Pizza Hut. 1980 Pan Pizza was introduced. 1982 The UK joint venture started between PepsiCo and Whitbread. 1984 Over 50 restaurants so far in the UK. 1986 By now, there were 100 restaurants in the UK and 5000 worldwide. 1987 An average of one restaurant opened each week in the UK. 1988 The UKââ¬â¢s First Delivery Unit was opened in Kingsbury, London. 1992 There were 9,000 restaurants in 84 countries. 1993 There were 300 restaurants and delivery stores in the UK. 1994 10,000 Pizza Huts were open for business. 1997 PepsiCo decided to focus on their drinks business. As a result, Tricon Global Restaurants was born, creating the largest restaurant brand in the World. Tricon became the partner company with Whitbread. 1999 Pizza Hut had over 400 restaurants, employing 14000 people. 2002 Tricon Global became YUM! Brands Inc. 2006 Whitbread sold their share of the joint venture to Yum! Brands Inc. Pizza Hut UK Ltd was now 100% owned by Yum! 2008 We bought Godfatherââ¬â¢s Pizza in Ireland with 28 stores. Institute of Management Sciences, Peshawar Pakistan Page 5 Report and Marketing Strategies of Pizza Hut Pizza Hutââ¬â¢s Mission Statement. We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, ââ¬Å"Iââ¬â¢ll be back! â⬠We are the employer of choice offering team members opportunities For Growth, Advancement, And Rewarding Careers in a Fun, Safe Working Environment. â⬠¢ P. E. A. R. L. S ? PASSION for excellence in Doing everything ? EXECUTE with positive energy and urgency. ? ACCOUNTABLE for growth in customer satisfaction and profitability. ? RECOGNIZE the achievement of others and have fun doing it. ? LISTEN and more importantly, respond to the voice of the customer. Institute of Management Sciences, Peshawar Pakistan Page 6 Report and Marketing Strategies of Pizza Hut COMPARATIVE STRATEGY: This forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new nonpizza items such as Buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas. In the past, Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didnââ¬â¢t necessarily want pizza. Another strategy they used in the past and are still using is the diversification of their pizzas. Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly different different enough that customers will think itââ¬â¢s a whole new product. For example, letââ¬â¢s look at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza Hut introduced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants. In 1993, they introduced the ââ¬Å"Bigfoot,â⬠which was two square feet of pizza cut into 21 slices. In 1995, they introduced ââ¬Å"Stuffed Crust Pizza,â⬠where the crust would be filled with cheese. In 1997, they marketed ââ¬Å"The Edge,â⬠which had cheese and toppings all the way to the edge of the pizza. Currently, they are marketing ââ¬Å"The Big New Yorker,â⬠trying to bring the famous New York style pizza to the whole country. Lastly, Pizza Hut has always valued customer service and satisfaction. In 1995, Pizza Hut began two customer satisfaction programs: a UAN (in USA 1-800) number customer hotline and a customer call-back program. These were implemented to make sure their customers were happy, and always wanted to return. In our plan, we will first give a situation analysis of current and relevant environmental conditions that affect our plan. Next, we will give a brief analysis of the current fast food industry, and any trends or changes that might occur in the future. Institute of Management Sciences, Peshawar Pakistan Page 7 Report and Marketing Strategies of Pizza Hut Institute of Management Sciences, Peshawar Pakistan Page 8 Report and Marketing Strategies of Pizza Hut ENVIRONMENTAL AND INTERNAL ANALYSIS OF PIZZA HUT In our visit to Pizza Hut we conducted research on PEST (Political, Economic, Social and Technological) Analysis. In the internal analysis of Pizza Hut we have considered SWOT of the Company. PEST (Political, Economic, Social & Technological) i. POLITICAL ISSUES: Political issues include regulatory frame work operating in judicial system which may affect the business in different ways. There are not many political factors in Peshawar affecting Pizza Hut as is lack of competition. Factors such as laws on business employment, pollution and taxation apply on the organization which it has to follow regarding the rules. ii. ECNOMIC FACTORS: If the countyââ¬â¢s economy is better so the GDP of the country will be good, this is a green signal for the business as the per capita income of the people will be increased and they will spend more money. In our survey we came to know that most of the people in the beginning of the months spend more and they visit pizza hut very often. When the inflation rate increases the cost of raw material also increases and this leads towards high prices of the products and vice versa. iii. SOCIAL FACTORS: Pizza hut is a multinational and it is basically originated from America so the organization is overwhelmed by western culture. There are social forms of society which consist of Upper class, middle class, middle upper class, lower class and lower class. Every country has cultural norms, values, beliefs and religion which can affect the organization. iv. TECHNOLOGICAL FACTORS: Now a dayââ¬â¢s technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to new technology there are new ways of marketing like internet; telemarketing and the organization can advertise their products with much more faster pace. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient. Institute of Management Sciences, Peshawar Pakistan Page 9 Report and Marketing Strategies of Pizza Hut SWOT ANALYSIS: Every organization has its strengths, weakness, opportunity and threats. So, the SWOT analysis for pizza hut is as under: Strengths: Pizza Hut is the market leader in providing different products of pizzas as there are no competitors in this sector. There good image makes the organization more strong. Pizza Hut is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialized in pizzas. Motivation level of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have enough resources for operating different activities of the organization. They are providing free home delivery service. They have created monopoly in this sector. Another big Strength and even a Competitive Advantageis the fact that they have a full service restaurant as well as delivery services. Most of Pizza Hutââ¬â¢s competitors do not have restaurants. Because of the restaurant, Pizza Hut can market too many different segments that other pizza chains cannot. For example, Pizza Hut can market to families much easier than Dominoââ¬â¢s or Little Caesarââ¬â¢s. Weaknesses: However, the fact that Pizza Hut does have a restaurant to run is also a weakness. Pizza Hut has higher overhead costs, due to the restaurant that other competitors donââ¬â¢t have to deal with. Another result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices. They are providing less range of products comparatively with high prices. They are more focused on Western taste instead of Eastern. Opportunities: New markets can be explored and new opportunities they can gain. Pizza Hut can come up with the new products considering the Eastern taste of the people as like McDonalds. Diversification of new products can increase their market share. They can reduce their prices because of more resources. Threats: Pizza Hutââ¬â¢s number one threats are from their competitors. Currently, Their closest competitor is Dominoââ¬â¢s Pizza who is working to open their Branch at Karachi. Dominoââ¬â¢s main competitive advantage over Pizza Hut is their Lower price. ii. Little Caesarââ¬â¢s who is establishing their self in India and might move to i. Institute of Management Sciences, Peshawar Pakistan Page 10 Report and Marketing Strategies of Pizza Hut Pakistan is another one of Pizza Hutââ¬â¢s competitors, right behind Dominoââ¬â¢s in market share. Little Caesarââ¬â¢s is famous for offering large quantities of pizza for less money. iii. New entrance like Dominos pizza in Pakistan market can affect their market share. iv. Other local restaurants can affect their market share by providing pizzas with lower price. v. Social factors can affect their image as a Western organization. SEGMENTATION: Main segments which Pizza hut has captured are the combination of higher incomes and dual career families , due to higher income consumer have more disposable income , allowing them to eat out more often. Pizza Hut holds the most market share in the Pizza industry, the perceived quality and service of the company will help to ensure a better the average chance at a successful introduction of a new product. The introduction of a product that keeps with today trends is also important to reduce the risk of failure. Pizza Hut maximum market segment is younger generations. These generation ranges from 12 to 30, the overall spending of these generations is mostly on non essential items, the higher amount of spending has been done on eating out. POSITIONING Pizza Hut was among the first multinational brands to enter the food retail sector in Pakistan. When the first Pizza Hut restaurant opened in Karachi the quick service industry was at a nascent stage and the pizza category was dominated by a sole regional player who had a marginal presence. Pizza Hut went on to play a significant role in pioneering and developing this category in Pakistan. Worldwide and in Pakistan, Pizza Hut has come to become synonymous with the ââ¬Ëbest pizzas under one roofââ¬â¢. This is because at Pizza Hut the belief is that every pizza has its own magic, thus making it a destination product ââ¬â which everyone seeks. It is this belief that has ignited the passion to create, innovate and serve the finest product the industry has to offer, while setting standards for others to strive to replicate. Pizza Hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. Institute of Management Sciences, Peshawar Pakistan Page 11 Report and Marketing Strategies of Pizza Hut. A critical factor in Pizza Hutââ¬â¢s success has been its unique dining experience. Crew members at Pizza Hut strive each day to provide ââ¬ËCUSTOMER MANIAââ¬â¢ ââ¬â the kind of service that ensures that every visit of the customer is a memorable one. Pizza Hutââ¬â¢s constant endeavor to provide extra value ââ¬â whether it is pizzas which are available to suit every price range, new promotions or the introduction of innovative product ranges ââ¬â that puts a ââ¬ËYumââ¬â¢ on every customerââ¬â¢s face ââ¬â has allowed it to increase its presence in Pakistan to the current 38 restaurants across 9 cities. Institute of Management Sciences, Peshawar Pakistan Page 12 Report and Marketing Strategies of Pizza Hut Market Targeting: Pizza hut targeted market defines them as a family product. This is because they donââ¬â¢t really directly market their customers. They are target everyone whereas their competitors target a certain gender or age. But pizza hut targets a wide range of customers. This is because they want to make the most money and who blames them. They have many competitors and they are bound to try everything to cope up tops. Their competitors are everywhere. There are just a few that are main competitors and pizza hut will always try to be the best and get the most money by making their products better quality but also cheaper. They try to offer something different with their product as well. They offer a range of stuffed crusts to try and attract customers. They also do vegetarian options with meet free pizzas and a salad and pasta bar. Not a lot of restaurants offer a salad and a pasta bar. This is another competitive idea to attract or customers. STRATEGIES ADOPTED BY PIZZA HUT: A businessââ¬â¢s strategy is the pattern of decisions and actions that are taken by the business to achieve its goals. A business has a variety of goals and objectives. All businesses need to organize their business activities in order to achieve their business objectives. Running a business involves planning the current as well as future activities. Hence, in order to achieve the business objectives, all business organizations adopt different strategies. Similarly, Pizza Hut has adopted many strategies which help achieve the targets set by the main office to the local store opened at Peshawar. Changes are the external as well as internal environment has led Pizza Hut rethink their past strategies and has therefore designed new strategies after noticing the changes in the environment. These environmental changes are seen through the PEST and SWOT analysis. After considering all the factors Pizza Hut has decided upon the strategies and their current strategies are divided into five main categories and further have sub-parts. These strategies are: ââ¬â Functional Strategies: These are strategies designed to improve the efficiency of a businessââ¬â¢s operations. They often focus on an area, such as marketing, human resource etc. All business organizations adopt strategies at functional level as once the functional objectives are achieved, corporate objectives become easy. In order to make the functional strategy efficient, Pizza Hut has made all the functional departments co-operate with each other. Institute of Management Sciences, Peshawar Pakistan Page 13 Report and Marketing Strategies of Pizza Hut Total Quality Management (TQM): This is the most important for a food chain like Pizza Hut. All the employeesââ¬â¢ backof-the-house i. e. the kitchen assistants are trained accordingly. They are given extra classes in order to meet the quality standards set by Pizza Hut around the world. This strategy is important in order to satisfy the CHAMPS. This strategy is strictly implemented in Pizza Hut in order to fulfill the quality standards. Different quality management staff is also there at Pizza Hut. The shift managers have the task to observe whether the quality standards are met or not, whereas there are a total quality management department at the main office in Karachi. This department has the task to implement quality standards and know whether they are achieved or not. Business Level Strategy: Business level strategies are plans made to gain a competitive advantage over its rivals in a market. Hence, all the businesses need to adopt business level strategies in order to compete in a competitive environment. If we take a look at the Pakistani market, there are no large competitors of Pizza Hut but unlimited small competitors exist in the market. The threat of competitors is very low as there is no international food chain offering pizza in Pakistan at present. Therefore, present strategies adopted by Pizza Hut are keeping in consideration the present competition. Whereas, in future this competition will increase and Pizza Hut will have to change all its business level strategies in order to compete with its rivals. In very near future Dominos is opening its first branch in Karachi. This would be a threat for Pizza Hut and hence, the strategies would be changed. Pricing Strategy: The level of competition a business faces determines its pricing strategy. Sometimes a business has the scope to set its price and sometimes a business cannot. When a business has the scope to set its price there is a number of pricing strategies or policies it might choose. As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is ââ¬Ëmarket skimmingââ¬â¢. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Pizza Hut, as there are no competitors and hence, Pizza Hut is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth Institute of Management Sciences, Peshawar Pakistan Page 14 Report and Marketing Strategies of Pizza Hut of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. Institute of Management Sciences, Peshawar Pakistan Page 15 Report and Marketing Strategies of Pizza Hut Market Share: As there are Dozens of Pizza Suppliers Globally Providing Services in different part of the World, but Pizza Hut is the One who got the Bigger Market Share Globally. This is the Survey taken by www. survey. com that Pizza Hut is having 48% of Overall Pizza Market in the World. After that Dominos is leading with a percentage of 20% while the rest 32% is divided in the Remaining Pizza Providers Globally. MARKET SHARE OTHERS 32% PIZZA HUT PIZZA HUT 48% DOMINOââ¬â¢S OTHERS DOMINOââ¬â¢S 20% Institute of Management Sciences, Peshawar Pakistan Page 16 Report and Marketing Strategies of Pizza Hut FOUR Pââ¬â¢S OF MARKETING. PRODUCT: Product refers to the actual program you are planning. The goal of pizza hut is to develop the best product with the resources available. Pizza Hut sells pizzas in four different sizes: personal (an individual serving), small, medium and large, though most stores have done away from with the small size. A variety of toppings are available, plus ââ¬Å"specialtyâ⬠styles, including Meat Lovers, Pepperoni Lovers, Cheese Lovers, Veggie Lovers, Double Cheeseburger, Supreme, Super Supreme and the newly introduced Pizza Mia. The pan pizza has a thicker crust than most other commercially available pizzas .so their products have help them to retain their customers and to increase them . they provide their customers with complete nutrition plan and healthy food is guaranteed. The nutrition plan also clearly tells diabetes patients can use what range of food at pizza hut. Over weight patients are also satisfied and the pizza with less cholesterol can be ordered. This encourages the customers to visit pizza hut rather than going elsewhere. As pizza hut has to boost its sales in the existing markets, so they the new food products are introduced in all branches line-byââ¬âline because all branches are operated in co-operation with one another. Different products for different regions are also developed as there are choice differences. Pizza hut offers a long list of products and never afraid to offer new products like in Peshawar according to market they introduce the very first ââ¬Å"Chapli Kabab Pizzaâ⬠which was very healthy product by Pizza hut in this region. There are a lot many products according to different geographical places. Like in India they have got there vegetable pizzas, which has a large market there BUT not the Cow Meat Pizza. Institute of Management Sciences, Peshawar Pakistan Page 17 Report and Marketing Strategies of Pizza Hut. PRICE: . As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is ââ¬Ëmarket skimmingââ¬â¢. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Pizza Hut, as there are no competitors and hence, Pizza Hut is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. First, this pricing strategy will help segment the market. Different groups of customers are willing to pay different prices for the same product. The high/low pricing strategy will also create excitement. The pricing strategy adopted by Pizza Hut is ââ¬Ëmarket skimmingââ¬â¢. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This product will emphasize product and service quality PLACE/DISTRIBUTION: It refers to the best place to offer program. That is the place where it is located and through what channels are we distributing programs and the competitive advantage lies in distribution. The pizza hut Peshawar is situated out of the market area near Army Stadium and Shami road. This site has been chosen keeping in view the following factors. It is in an out of centre location on retail or Leisure Park with good parking accessibility. Secondly the catchment area is of a specified minimum size and within a given drive time to the site. Distribution The type of distribution channel used by Pizza Hut is the direct channel. The direct channel is successful when there is an extremely large market that is geographically dispersed. The direct channel is also useful when there are a large number of buyers, but a small amount purchased by each. Pizza Hut uses three different methods of selling its products directly to the market. Institute of Management Sciences, Peshawar Pakistan Page 18 Report and Marketing Strategies of Pizza Hut i. The first method of distribution used by Pizza Hut is Home. Office delivery. Customers can call Pizza Hut ahead of time, place an order, and the order is delivered to the customerââ¬â¢s home. can go to the nearest Pizza Hut, place an order and either leave with the order or eat at the restaurant. One of Pizza Hutââ¬â¢s largest competitive advantages is its restaurant style facility. Pizza Hut offers a clean place to sit down and enjoy the variety of pizzas, salads, and sandwiches in a fun, family atmosphere. ii. Another method of distribution is for customers to dine-in. Customers iii. The third method of distribution is to order Online. Selective County Customers can now go on the Internet and place an order for Pizza. This method is useful because it allows customers to view the entire menu, download any special coupons, and order without having to disclose any credit card numbers. Institute of Management Sciences, Peshawar Pakistan Page 19 Report and Marketing Strategies of Pizza Hut PROMOTION: The objectives of promotion are to introduce a new product, stimulate demand, change the short-term behavior of the customers, and encourage repeat or greater usage by current customers. Pizza hut uses many promotional strategies. The main promotion is a coupon to purchase. This promotion is also distributed mainly by mail, but also by fliers on college campuses around the country in order to reach the target market. They are using billboards on main stream places to get there customer. They are also distributing door to door brochures to capture more and more customers. Pizza huts also using marketing techniques. These are the strategies Pizza hut is using for its marketing. Pizza huts tryââ¬â¢s to attract the younger generation as their main market segment. Apart from this Pizza Hut is using intense marketing strategies they are also giving ads in magazines. Advertising camping will creates awareness of the products in our target markets. Institute of Management Sciences, Peshawar Pakistan Page 20 Report and Marketing Strategies of Pizza Hut CONCLUSION Pizza Hut has many targets which it has achieve in a given period of time. The time-period is mostly a year. Therefore, in order to fulfill the targets different strategies are adopted by Pizza Hut. It can be concluded that these strategies have been successful and there is flexibility in the strategies, as they can be changed with the changes in the market conditions as well as the targets. Institute of Management Sciences, Peshawar Pakistan Page 21 Report and Marketing Strategies of Pizza Hut REFERENCES Mr. Amir Zeb, Shift Manager, Pizza Hut, Peshawar Mr. Hamad Zeb, Shift Manger, Pizza Hut, Peshawar Lower staff of Pizza Hut, Peshawar Google Search Engine www. definitions. com www. answers. com www. about. com www. wikipedia. org www. pizzahut. com Institute of Management Sciences, Peshawar Pakistanà .
Saturday, September 28, 2019
A Discussion of the Romantic Element in Austenââ¬â¢s Persuasion
A Discussion of the Romantic Element in Austenââ¬â¢s Persuasion [A] persuadable temper might sometimes be as much in favour of happiness as a very resolute character. (Persuasion, Ch. 12) Persuasion seems to draw on the deep divide in the two then contemporary forms of the novel one based on Augustan values, in which the rational precedes the irrational, and the second based on Romanticist taste, in which the inner world of imaginings precedes the outer world of evidence. While Austens earlier novels had consistently affirmed an Augustan taste, in Persuasion she seems to concede some validity to the Romantic view, and at least leaves the reader to ponder an ambivalent response to the question of whether Anne Elliot acted correctly in succumbing to Lady Russells persuasion, when her initial, instinctive desire for a relationship with Captain Wentworth remained ultimately unchanged. Broadly, the issue becomes whether Anne was correct in letting herself be led by seemingly well-intentioned caution, or whether she would have been better advised to take a risk and follow the dictates of her heart. And though Austen makes an attempt to chart out a middle course between these two options, this debate is nowhere more manifest than in the closing chapters, where Austen registers a final judgement on the question of romance versus prudence, leaving its readers somewhat puzzled. Anne says, as she had earlier in Chapter IV, that she was right in being guided by a quasi-maternal friend, even though the advice was wrong, and that in a similar situation she may never have given it (Chapter XXIII): But I mean, that I was right in submitting to her, and that if I had done otherwise, I should have suffered more in continuing the engagement than I did even in giving it up, because I should have suffered in my conscience. This, and the whole context of earnest assertion, come from a person of the finest moral sensitivity and integrity, yet it seems to be directly opposed to what had also been an earlier conviction, that while defending Lady Russell and herself, she should yet have been a hap pier woman in maintaining the engagement, than she had been in the sacrifice of it. The final capitulation to natural instinct is, however, an image of Anne that is distinctly different from the one presented at the start of the novel. (It will also prove significant later in her rejection of William Elliot.) Indeed, Anne had even been willing to reject Lady Russells advice two years after she had taken it: in Chapter XXIII, Wentworth asks whether when he returned to England in 1808 with a few thousand pounds, she would have renewed the estrangement then. He says of her response, Would I! was all her answer; but the accent was decisive enough. He regrets the hurt pride which had kept him from such a move, and takes the blame on himself. This benevolent gesture on Wentworths part, however, overlooks the fact that, ultimately, it is only when Anne takes recourse to the natural propensity of her heart to lead her to true love that she manages to salvage her relationship with him. The error in Lady Russells judgment of character (which in turn led her to counsel Anne imperfectly) is made explicit in Chapter XXIV, when the narrator says, There is a quickness of perception in some, a nicety in the discernment of character, a natural penetration, in short, which no experience in others can equal, and Lady Russell had been less gifted in this part of understanding than her young friend. It is this same quickness of perception that leads Anne to reject William Elliot, even before Mrs. Smith reveals the full truth about him: Mr. Elliot was rational, discreet, polished, but he was not open. There was never any burst of feeling, any warmth of indignation or delight, at the evil or good of others. This, to Anne, was a decided imperfection. She prized the frank, the open-hearted, the eager character beyond all others. Warmth and enthusiasm did captivate her still. She felt that she could so much more depend upon the sincerity of those who sometimes looked or said a careless or a hasty thing, than of those whose presence of mind never varied, whose tongue never slipped. Evidently, Anne comes to realize the value of listening to human impulse (She had been forced into prudence in her youth, she learned romance as she grew older the natural sequel of an unnatural beginning). It is this gradual realization that causes her to repeatedly recall feelings for Wentworth. This is the most obvious evidence of her ability to lend herself to the Romanticist exaltation of emotion over reason and of the senses over the intellect. Significantly, Annes most intense exertions are also to understand and live with her feelings, which are frequently held in check by ruling manners. Often, when Anne argues against what she is feeling, the particular reason turns out to be wrong. When Anne begins to reason with herself or when she hopes to be wise and reasonable in time, reason means not being in love with Wentworth. But this is arguably not a novel in which feelings are wrong and reasoning is right. Annes reasoning is a process of giving herself time. In a sense, throu gh these exertions, Anne aims to be able to feel. She desires to transform her senseless joy, not into sense, but into sensible joy. This gradual alteration in Annes character and in the treatment of her own feelings toward Wentworth implies a certain Romanticist bipolarity that each represented initially (and which, to an extent, Anne continues to maintain perhaps even flaccidly in the d?à ©nouement: I have now, as far as such a sentiment is allowable in human nature, nothing to reproach myself with). While Anne relies to a great extent on the advice given to her persuadable temper and believes her adherence to it to be her duty, Wentworth is shown to be a man of a very resolute character with complete faith in himself and in his powers to realize his own destiny. Having made his money as promised in two years, but only after having been turned down by Anne for marriage, Wentworth begrudged the fact that Anne did not demonstrate the same degree of confidence in him, or the courage to defy her elders, know her own mind or trust her own will. She had shown a feebleness of character in doing so, which his own decid ed confident temper could not endure. When he returns to the neighbourhood and Anne has to listen to snatches of his conversation with Louisa on their walk to Winthrop, she hears him reiterate his faith in the self. Louisa states that she would rather be overturned by the man she loves than be driven in the carriage by anyone else, and Wentworth exclaims with enthusiasm, I honour you! Later, when Anne overhears their conversation within the hedge, she hears him use words from a conspicuously Romanticist lexicon as he praises resolution, decision, firmness, spirit, and powers of mind. As Marilyn Butler notes, Wentworths personal philosophy approaches revolutionary optimism and individualism and he is impatient of, or barely recognizes, those claims of a mentor which for him can be dismissed in the single word persuasion.' Inevitably, Wentworth compares his reckless faith that love overcomes all with Annes cautious retreat into security eight years previously. Lady Russell draws a general moral from Sir Walters embarrassing case of financial difficulties; his entrenchment will conform to what many families have done, or should do: There will be nothing singular in his case; and it is singularity which often makes the worst part of our suffering, as it always does of our conduct. This distaste for singularity and uniqueness of circumstances is very much in keeping with the Augustan taste, which would have prevailed during Lady Russells formative years. The Romantic taste of Austens period, on the other hand, sought out the singular, the abnormal, and the strange (The principle object was to chuse incidents and situations from common life, and to throw over them a certain colouring of imagination, whereby ordinary things should be presented to the mind in an unusual way. Wordsworth, Preface to Lyrical Ballads, 1800). Anne shares Lady Russells inclination to project a general case from a particular instance, such as in Chapter X, where she attempts a detached analysis of the burgeoning relationship between Wentworth and the Musgrove sisters. (Anne longed for the power of representing to them what they were all about, and of pointing out some of the evils that they were exposing themselves to.) It seems that after the trauma of her broken engagement, she has devoted herself to reach a rational understanding of the rules which might govern love affairs, and is set up as something of an authority on matters of the heart, despite her limited experience. But if Anne possesses some of Lady Russells Augustan sagacity, she is also a reader of Lord Byron, and at crucial moments in the novel (such as her cancellation of an appointment with Mrs. Smith) subordinates social obligations to the dictates of her passion for Wentworth. (This also keeps her from appearing like an idealised Richardsonian paragon.) If Austen poses an argument between rational decorum and a heightened examination of human personality, the novel culminates in a tone more in favour of Romanticism than Augustan ideals. During her walk in the countryside in Chapter X, in the discomforting presence of Wentworth, Annes pleasure must arise from the last smiles upon the years upon the tawny leaves and withered hedges. In Chapter XIII Anne likens herself to the surroundings once more when musing on the prospects of the Great House at Uppercross following Louisas full recovery: A few months hence, and the room now so deserted, occupied but by her silent, pensive self, might be filled again with all that was happy and gay, all that was glowing and bright in prosperous love, all that was most unlike Anne Elliot! It is rare to see any character in this novel in physical isolation, but here Anne assumes the familiar role of the solitary figure in Romantic literature a guise that is further accentuated by the use of the pathe tic fallacy. Ultimately, it isnt so much having a persuadable temper as it is adopting a very resolute character and in turn realizing that Lady Russell must learn to feel that she had been mistaken that helps Anne to break loose from an outworn, half-spurious social pattern. By leaving convention she achieves freedom and fulfillment (it is, after all, Lord Byron and Sir Walter Scott, not Samuel Johnson and Alexander Pope, who form the basis for Annes literary discussions with Captain Benwick) in a different world that she and Wentworth help to create.
Friday, September 27, 2019
Philip, Alexander and the Hellenistic period Research Paper
Philip, Alexander and the Hellenistic period - Research Paper Example Presently, numerous historians have associated Hellenistic period with the influence of Philipââ¬â¢s and Alexanderââ¬â¢s regimes. This is because of their wisdom and exemplary leadership which they then exhibited, prompting the thriving of Hellenism and spreading of Greekââ¬â¢s influence to the Middle East. This period has also witnessed the emergence of creative art, literature, scientific breakthroughs and scholarly works by diverse philosophers. Philip and his son Alexander the Great contributed immensely to the shaping of the Hellenistic periodââ¬â¢s culture. This is especially through the leaders who came after them though they were incompetent (Coffin et al. 157). Initially, Philip, due to his wisdom and exemplary leadership strategies, has managed to sway Greeks to attack Persia, but he has not managed to accomplish this mission during his lifetime. Afterwards, his son Alexander the Great managed to achieve this mission by waging massive campaigns during which he not only conquered Persia but also annexed Greece, Near East and Egypt. In 323 B.C, Alexanderââ¬â¢s unexpected death at the age of 33 created a power vacuum, which prompted his closest generals to take over the empireââ¬â¢s leadership. However, due to internal wrangles which developed among them coupled with their leadership incompetence, the empire collapsed and split into three dynasties: Egypt under the Ptolemyââ¬â¢s leadership, Seleucia ruled by Seleucus, and Macedon (Coffin et al. 178). These dynasties varied considerably in their leadership styles, but they still maintained Alexanderââ¬â¢s ideals, which contributed immensely to the spread of Greek civilization in the Middle East. Hellenistic period comprised two main features which differed from other civilizations. One of them was the large-scale aspect, which was contrary to the Polisââ¬â¢ period. The aspect entailed the deployment of large armies that consisted of 60,000-70,000 men
Thursday, September 26, 2019
Kellogg strategy Essay Example | Topics and Well Written Essays - 3000 words
Kellogg strategy - Essay Example Kelloggââ¬â¢s Yogos, cookies and crackers like Kebbler Cookies, natural organic and frozen like Eggo and Loma Linda, and also specialty channels like Kebbler Graham Crackers Crumbs and Kelloggââ¬â¢s Stuffing Mix. It can be said that the company is currently successful in its marketing and production strategies since it was reported in its 2009 annual report that the company has exceeded the targets they have set. Shown in the following table is the summary of the net sales and net sales growth from 2006 to 2008. This shows that from 2006 to 2008 the net sales of the company are increasing significantly despite the reported economic problems worldwide. This goes to show also that people still rely on the food products of the company despite all the identified problems that affect the world and each and every household. The company operates in different countries worldwide and is highly visible and represented in the United States, United Kingdom, Asia-Pacific (including South Africa), and Latin America. The following table shows the net sales of the company in these geographic areas. The report shows that the United States is still the biggest market of the company while the Asia-Pacific is yielding the smallest net sales. It should be noted though that from 2006 to 2007 the net sales of the company across all these geographic areas is increasing significantly which shows that their promotion strategies are effective. They should however increase promotions and marketing in the Asia-Pacific since this is a potentially large market. The company continues to strive to better its products by improving each and every item that they market by providing support to its research and development department. There was an increase in financial support from 2007 ($179M) to 2008 ($181M) that shows the important role of the R&D for the company. As part of their strategy for growth, they continue to improve on their products and quoting their 2008 annual report ââ¬Å"Our
Research Jupiter's moon Europa Essay Example | Topics and Well Written Essays - 250 words
Research Jupiter's moon Europa - Essay Example Scientists believe, therefore, that Europa may possibly have the necessary qualities to support life, although so far there has been no way of investigating this in order to obtain any certainty one way or the other. If life were to be present on Europa, it would most likely be a fairly basic form, similar to the organisms found near volcanic vents in the seas of earth. Proof of this would, nevertheless, be a big shock to most inhabitants on earth. It would prove that the Earth is not unique, nor the center of the universe, and that life is likely to be abundant , and this might shake some firmly held religious beliefs about the role of mankind. Ideally we should protect any non-terrestrial life from contamination, because living cells could conceivably survive a journey in space (Greenberg, 2010, p. 334), but in practice this may be difficult if invasive methods are used to study any new life form. We certainly should not treat it as a threat to human life, since it would be one of the greatest discoveries ever made. Some precautions regarding introducing any new life form to the earthââ¬â¢s environment would, however, be sensible, just in case of any unforeseen effects on earthââ¬â¢s living creatures. Clark, K., Boldt, J, Greeley, R., Hand, K., Jun, I., Lock, R., Pappalardo, R., Van Houten, T. and Yan, T. ââ¬Å"Return to Europa: Overview of the Jupiter Europa orbiter mission.â⬠Journal of Advances in Space Research 48 (4), (2008), pp.
Wednesday, September 25, 2019
Emergency Management Essay Example | Topics and Well Written Essays - 2000 words
Emergency Management - Essay Example According to the Texas Impact (2008), at the time of the flood, ââ¬Å"the ARC set up food and water stations, provided medical care, and established mass shelters to house the disaster victims.â⬠Leading on from the performance of the American Red Cross in this disaster, it organization was granted a federal charter in 1900 by congress to provide support in time of disaster. A lot more non-governmental agencies and charity organizations were given similar recognition in major disasters such as ââ¬Å"the Galveston Hurricane and Storm Surge in 1900, San Francisco Earthquake in 1906, the Great Mississippi Flood of 1927, and the droughts of 1930-1931â⬠(Texas Impact). Though the efforts of the non-governmental organizations were commendable, the task seemed just too much to be left to their care alone especially as government least supported them with funds (Sylves, 2008). Concerns were therefore raised in the mid 1900s as the situation was eventually curtailed in 1950 when congress passed what came to be known as the Federal Disaster Relief Program (FDP). The FDP transferred power to the president from congress. With this power, the president was then mandated to be the sole authority that could declare disaster. FEMA (2011) notes that the Stafford Act (1988) ââ¬Å"constitutes the statutory authority for most Federal disaster response activities especially as they pertain to FEMA and FEMA programs.â⬠The Stafford Act is quite limited in the kind of relief or support it can give out in time of a major disaster or an emergency (Meola, 2011). The first of these relief assistances is emergency work, which is carried out upon the instruction of the president. The emergency work includes such activities as clearing and removing debris, restoration of public facilities and freeing wreckage. The support also includes the provision of legal services, giving out unemployment assistance, giving out of food coupons for the onward
Tuesday, September 24, 2019
Aviation Labor Relation Research Proposal Example | Topics and Well Written Essays - 6250 words
Aviation Labor Relation - Research Proposal Example inually, therefore the drive of this transformation looks set to speed up in scope and size, calling for fresh generation of aviation leaders (Steven and Fewster 56-69). The aviation industry comprises of various segments such as aerospace manufacturing, government aviation, general aviation, and air transportation. Every segment of aviation industry of US consists of its own practices and labor law. No single organization, labor statute, or agency includes all employees in the aerospace/aviation industry. Any specified law and policies may or may not pertain to an employer or employee of aviation. A vital role is always played by labor relations in the competitive or viable performance of the airlines firms in the aviation industry (Kaps, Hamilton and Bliss 9). In the US, the labor conflict is negatively related with productivity, service quality, and several financial outcomes of airlines. The most significant influences on the performance of airlines are the ordinary issues of the work organization like employee attitude, work rules, the structure and level of costs associated with labor, as well as the impact of these factors on service quality and productivity. The main purpose of this research proposal is to focus on the labor relations in the aviation industry. The rationale behind this research proposal is to explore how the labor act has an effect on the aviation industry along with putting emphasis on the labor problems which was noticed in the aviation industry. The airline industry is a very competitive, high technology, and safety-sensitive service industry. Here, the customers, employees, and people are the field of core competence of the organization, not the machines and products. The insinuations are pervasive and fast affecting the culture, strategy, structure, and operational activities of the organization (Fewster 59-71). This section will discuss about the main issues in the aviation industry and how they have an effect on the productivity
Monday, September 23, 2019
Mid Term Exam (there are 4 questions) Scholarship Essay
Mid Term Exam (there are 4 questions) - Scholarship Essay Example The sum of these roles covers all aspects of managerial performance though Mintzberg was careful enough to state that they might not describe the process of managing comprehensively. Mintzberg (1973) defines the role as "a set of certain behavioral rules associated with a concrete organization or post" (p.36) and groups the manager's roles into the three large blocks: interpersonal, informational and decisional. Each of these blocks consists of several roles: Figurehead - involves obligation of manager to act as symbolic head performing many routine duties (social or legal). This role is inspirational and activities associated with it are not central to the manager's job. Leader - involves responsibility for motivating of employees and also staffing, training, development and associated duties. This role is especially important during organization of group: it facilitates adequate integration between organizational goals and individual needs of subordinates. Each of these roles is important and may be viewed as the most essential for a manager under a specific set of circumstances. Therefore, ranking them in order of importance is a very difficult task. One possible way to fulfill this task is to use the existing models of managerial work as the basis. Thus, one of the most popular models of management known as POLCA includes planning, organizing, leading, controlling and assessing (Morgan, 1986). This model suggests that Mintzberg's roles may be ranked as follows: Resource allocator (planning), Liaison (organizing), Leader/Figurehead (leading), and Monitor (controlling and assessing). However, when an organization faces inevitable changes other roles such as Disseminator or Disturbance handler may be more important than others. 2. Managers sometimes make poor decisions because of cognitive bias in their decision-making process. Discuss three of the four sources of bias that can adversely affect the ability of managers to make a good decision, and illustrate each of them with a realistic business decision-making situation. Cognitive biases represent a broad group of observer effects that often distort our perception of phenomena related either to external environment or inner world of human being. There are several categories of
Saturday, September 21, 2019
Cultural Competency Essay Example for Free
Cultural Competency Essay Cultural competency is defined a set of personal and academic skills required for increasing understanding and appreciation of cultural differences. Actually, becoming culturally competent is a developmental process taking lots of time. Cultural competence helps to shape behavioral patents as well as it affects health care delivery. Culturally competent pharmaceutical providers should appreciate family ties and realize that family and behavioral values are determined by peculiarities of culture. Apparently, cultural competence relates to pharmacy, because it suggests pharmaceutical provider-customer relations meaning that health care providers should find individual approach to every patient requiring treatment. The goals of cultural competence are to increase cultural awareness, cultural knowledge, cultural skills and cultural encounters. Cultural differences should be appreciated and accepted and, therefore, it is necessary to seek out new world views of diseases and medicines. Cultural knowledge helps pharmacy to promote better understanding between cultural groups. Cultural competence promotes assessing patient without relying only on written facts. It means that there is a need to find another perspective, to reduce resistance and defensiveness and to acknowledge interactive mistakes. Pharmacy suggests meeting and working directly with people of different cultures and, thus, developing cultural competency helps to dispel stereotypes and to contradict academic knowledge. Pharmacy requires gathering cultural knowledge which is often neglected. Cultural competency welcomes cooperation and collaboration instead of insulting other cultureââ¬â¢s perspectives. For example, physicians belong to cultural group possessing their own beliefs, customs, practices and rituals. This includes definitions of illness and health, systematic approaches, compliance, prevention through annual exams, the superiority of technology, etc. Therefore, cultural competency plays crucial role in medicine. Works Cited Spector, R. Cultural Diversity in Health and Illness. Stamford, CT: Appleton Lange, 1996.
Friday, September 20, 2019
A Life Cycle Analysis Of A Dam Environmental Sciences Essay
A Life Cycle Analysis Of A Dam Environmental Sciences Essay Dams are built for various purposes; the major function includes hydroelectric power generation, drinking water supply, irrigation, flood control, recreation etc. But the different incidents and studies done by several researchers proved that these large dams made for these purposes, also simultaneously pose substantial threats to the life, property and the environment throughout their lifecycle. The impacts may be different in different phases, namely construction, operation and decommissioning phase. There are about 845,000 dams around the world (Jacquot, 2009), the cumulative impact of all these dams could be enormous. So, it is essential to minimise the impacts due to dam construction on lives, property and environment. Identifying possible impacts, calculating risk and minimising the risk through the adoption of various techniques could help to lower the overall impacts. Major hazards associated with Dams throughout their lifecycle (Reservoir): Construction Phase: Construction of large infrastructure like dams demands massive amount of construction material, excavation process and vehicles, which directly impacts on the environment and society. Most of the equipments and vehicle engage on such activities use fossil fuel as the principal source of energy and contribute to the green house gas emission. The estimated emission from Glen Canyon dam during its construction phase was calculated as 800,000 metric tons of CO2 equivalent (Pacca, 2002). The risk of accidents due to the vehicles, construction activity and excavation process to the worker is probable. The construction site could be of special interest for some animal or plant, so this activity may lead to the disappearance such plant/animal from that area for ever. Operation Phase: The operation of dams also poses threat to the environment and people. The threat of dam failure during the operation phase due to various reasons may cause huge loss of life and property. There is always threat of drawing of people on the dam. The emission during this phase from the decay of biomass in the reservoir is obvious; the emission from the Glen Canyon dam during its operation phase was estimated to be 3,500,000 metric ton of CO2 equivalent (Pacca, 2002). The failure of dam is the most destructive event of the entire lifecycle of dam. The details on dam failure are discussed separately below. Decommissioning Phase: This is the last stage of the life cycle of dam, this stage pose threat of sweeping the downstream areas (settlements, infrastructure, etc) and the lives. The emission from this stage is found as largest in comparison with construction and operation. The emission from the decommissioning of the Glen Canyon dam was calculated as 33,000,000 metric tons of CO2 equivalent (Pacca,2002), which was more than nine times the emission from the entire operation phase. Though the decommissioning work is done in controlled manner, the loss of property would not be as the dam failure. Environmental and Social consequences throughout a dams life: Construction Phase: Resettlement of people: Construction of Dam requires huge area of land, which is often acquired by displacing people from that place. People are often forced to leave their inherited land giving them psychological stress and the resettlement to the new location often alters the existing environment there. In China Three Gorges Dam have already displaced a million people and still another 80000 are to be moved till its final stage, 1200 villages and 2 major towns have had to be abandoned and rebuilt (McGivering, 2006). Archaeological sites: In some cases even the archaeological sites also get destroyed due to dam construction. More than 100 archaeological sites, some dating back over 12000 years is to be submerged due to the three gorge dam (Gleick, 2009). Transportation, excavation and construction: The movement of vehicles during the construction of dam contributes to emission to some extent and equally disturb the ecology there. The excavation and construction process both impact the ecology locally. Air pollution due to the dust can be expected. Operation Phase: Siltation: Rivers carry sediment loads, the amount vary according to the characteristics of the catchment area and the velocity of the running water. The construction of dam reduces the velocity of the river thus helping sediment to settle down within the reservoir. If the sediment deficit exit due to this in river, the channel can be expected to evacuate sediment from its bed and banks in the downstream effecting the environment there (Grant,2003). Methane Generation: Hydro power was considered to be the renewable that produce no greenhouse gases. According to Boyle, G (2009), a report by the world commission on dams (WCD, 2000, Anon, 2001), the decaying of vegetable matter in an anaerobic condition produces methane (CH4), when the land is flooded with hydro project. Fish migration: Fish are affected directly by the obstruction like dam on its course. The most commonly affected species like Salmon, which needs to go upstream for spawning, can be obstructed from their spawning place. Inundation of the spawning grounds within the reservoir, periodic inundation and drying out of spawning ground and refuge area downstream of the dam further hampers the fishs activity. (Harvath, and Municio,1998). Fertility of the downstream plains: The downstream part of dam loose the nutrient containing soil, which used to receive during flooding. After the building of the Aswan dam, in 1960s, the land downstream no longer receives the soil and nutrients previously carried by the annual Nile flood. The agricultural system has been destroyed in the downstream and to be replaced and is replaced by irrigation and chemical fertilizer (Boyle, 2004). Local climate change: Increased precipitation has been observed after the construction of dam, the physical process by which large scale surface evaporation triggers in the precipitation recycling in such area (Hossain, et al, 2009). Changes in the air moisture percentage, air temperature, air movement in big scale can be caused by big scale dam (Tahmiscioglu, et al,.). Impact on biodiversity: In some cases building of dams disturb the habitat of critically endangered species too, the winter shelter of Siberien Crane and the Baiji Yangtze river dolphin, are found to be affected by the three gorges dam (http://en.wikipedia.org/wiki/Three_Gorges_Dam). Induced earthquakes: large reservoirs can cause seismic events as they fill, as the pressure on local faults increases (ICE 1981). The seismic activity of magnitude 5.7 was recorded in Lake Oroville in Butte county of California in June 1982(Allen, 1982). Agricultural/ loss of forests: In many cases, the construction of dam covers the productive agricultural land which used to be the means of sustenance for the local people and in many cases clear some part of forest destroying natural ecosystem. About 1400 hector of agricultural land is to be submerged because of the three gorge dam (Gleick, 2009). Spread of disease (increase in disease carrying vectors, e.g. mosquito): Study carried out by Yewhalaw, et al (2005), found that the impoundment can act as breeding ground for vectors like mosquito, and found that the children living near to dam are at greater risk of plasmodium infection than the children living away. Decommissioning Phase: Decommissioning: Even though, decommissioning of dams help to restore the reverine ecosystem to its natural condition, some short term negative effect such as sediment mobilisation, contaminated material and threat of super saturation can be seen (Bednarek, 2001). Dam Failure: One of the most obviously harmful effect of large dam is seen, when it falls. The underlying causes may be different in each case. Some of the major causes are (ICOLD, 1973): Overtopping Foundation defects Piping and seepage Conduits and valves Seismic event damage Failure of dam due to internal water pressure Failure of dam due to prolonged period of rainfall and flooding Causes of Dam Failure that occurred between 1075- 2001(NPDP, 2007) (Adopted from historic records of Dam Performance, 2007) On the basis of the above graph it can be said that, flood or overtopping of the dam wall stand far ahead from other causes of dam failure. Seepage and piping is on second position and rest of all are responsible for very less number of dam failures, this graph proves that the overtopping of dam is the major causes of dam failures. Cost of Dam Break: The cost of dam break consists of two components; reconstruction cost of dam and economic loss due to destruction and inundation downstream (Kuo, et al, 2008). Cost and Benefit from Dam: Dam construction is an expensive work and demands huge sum of money, but it provides extremely necessary things for running the society and development like energy and water for drinking and irrigation purpose. On the other hand it has some impacts on society and environment, some of which needs lots of money and time for restoration while others are irreparable. So construction of dam has its own pros and cons. Ways to minimise the occurrence of dam failure: Dam failure is the most destructive incident in the entire life cycle of dam, which may cause huge loss of life and property. So it is essential to ensure the safety of dam in order to protect the life and property. Some of the important steps essential for the reduction of dam failure and its impacts are as follows (MDE, 1996): Strict legislation should be promulgated by government for the construction of dam/ Reservoir. Routine deformation monitoring of seepage from drains in and around larger dams is necessary and if found faulty, corrective measure should be taken. In case of wall fracture, rock grouting (pressure pumping of cement slurry) can be done to reduce the risk of dam failure. Regular monitoring and maintenance could help a lot to prevent dam failure. Early warning system should be incorporated in the reservoir system to protect people and property downstream, in case of dam failure. Dam construction should not be allowed in the area of high seismic activity. Most of the nations make safety programme for the protection of dam. In USA most of the states are responsible for the safety of dams within their boundary and to ensure the safety they regularly follow the following procedure (Lane, 2008); Evaluate the safety of existing dam. Review plans and specification for safety and regulatory programme. Carry out periodic inspection on construction on new and existing dams. Review and approval of emergency action plan. Some measures to reduce other impacts on and due to dams: Management of catchment of river can help to reduce sedimentation on dam, which may include plantation on the catchment area, adoption of landside and erosion control measures for the upstream area of dam. The periodic cleaning of dams can help to reduce the load of sediments within a dam and help to reclaim the capacity to its original form. Fish ladder can help to restore fish migration to some extent. (source) The calculation of probable maximum precipitation (PMP) and estimation of probable maximum flood (PMF) and the probability of average return period for that river, could help to design the dam properly (CSCD,1985), which could prevent dam from failure. Monitoring should be carried out to control the breeding of mosquitoes in dam, if found, mosquito larvae must be controlled with the approved mosquito larvicide, so that the other aquatic organism will have minimal impacts from larvicide (DHF,2006). Rich picture of Dam and associated Impacts A Rich Picture illustrating impacts of dam on various aspects of environment and society Risk of Dam Failure with age: Percentage of different age groups of dam failures in Russia in comparison with the failures of world dams. (Adopted from Management of Impounded Rivers, Wang and Melching, 2007). Though age is one of the important factor for the dam failure as the walls and other infrastructures erodes or weakens with age, but it is not only the factor that causes dam failure; faulty structures, extreme weather events, sabotage, seismic activities etc also trigger to dam failure. The above graph showed that the highest number of dam failure was in the age group 0-10, which then gradually decreases as the age group increases. The defective structure can lead to dam failure even at its early age while the well constructed and well maintained dam can serve over hundred years. On the basis of above graph it can be said that aging in not the primary factor for dam failure and proper maintenance can lengthen the life span of dam despite of age, and does not show clear correlation with dam failure. One probable reason of less number of dam failures of the aged dam could be the proper maintenance and decommissioning before the dam failure occurs. Risk Assessment of dam failure: Risk assessment was calculated on the basis of data from Annex-3. High severity condition Total Occurrence= 11 Average time taken to repeat the events for the class IA (with more than 300 deaths) =11.1 year Average Death calculated=1111.1 Risk=Frequency (event/ unit time) -Magnitude (Deaths)=1/11.1-1111.1=0.09-1111.1=99.99 Therefore, Risk=99.99 per 11.1 year Risk calculation for overall dam failure Total occurrence of dam failure=46 Average gap between successive events=0.39 year Average death per event=357.91 Risk= Frequency (event/ unit time) -Magnitude (Deaths) Therefore, Risk= 1/0.39-357.91=2.6-357.91=930.5 person per 0.39 year Conclusion: References: Allen, C,R, 1982, Reservoir Induced Earthquakes and Engineering Policy, California Geology, 35, 11 Bednarek, A,T, 2001,Undamming Rivers: A Review of the Ecological Impacts of Dam Removal, Environmental Management, 27,803-814. Boyle, G, 2004, Renewable Energy: Power for a Sustainable Future, Oxford University, Oxford CSCD,1985, Safety of Dams: Flood and Earthquake Criteria, National Academy Press, Washington D.C. DHF, 2006,Guidelines for Preventing Mosquito Breeding Sites Associated with Aquaculture Development in NT,Department of Health and Families, Darwin Gleick, P.H., 2009, Three Gorges Dam Project, Yangtze River, China, Water Brief, 3, 139-150. Grant, E, G, et al, 2003, A Geological Framework For Interpreting Downstream Effects Of dams On Rivers, Water Science and Application 7, 209-225 Harvath, E, and Municio, M. A. T.,1998, 2nd International Symposium in Civil Engineering, Budapest Hossain, F, et al, 2009, Local Climate Change, EOS, 90,453-468 http://en.wikipedia.org/wiki/Three_Gorges_Dam, assessed on 4 March, 2010. http://www.internationalrivers.org/files/srdamsafety.pdf, assessed on 20 May, 2010 http://npdp.stanford.edu/npdphome/Historic%20Performance%20of%20Dams.pdf, assessed on 20 May ,2010. http://www.damsafety.org/, assessed on 20 March, 2010 International Committee on Large Dams (ICOLD, 1973),Lessons from Dam Incidents,Reduced Edition, Paris Jacqot,J,2009, Numbers Dams; From Hoover to Three Gorges to the crumbling ones, Environmental Policy, http://discovermagazine.com/2009/mar/08-dams-hoover-three-gorges-crumbling-ones, assessed on 17 May 2010. Kuo,J,T, et al, 2008,Dam Over Topping Risk Assessment Considering Inspection Programme, Stoch Environ Res Risk Assess, 22, 303-313 Lane,N, 2008,Aging Infracture: Dam Safety, Congressional Research Service McGivering, J, 2006, Three Gorges Dams Social Impact, BBC , http://news.bbc.co.uk/1/low/world/asia-pacific/5000198.stm, assessed on 3 March 2010. MDE, 1996, Maryland Dam Safety Manual, Association of State Dam Safety Officials Pacca,S, 2007, Impacts from Decommissioning of Hydroelectric Dams: A life Cycle Prospective, Climate Change, 84, 281-294 Tahmiscioglu, M, S, et al,.. Positive and Negative Impacts of Dam on the Environment, International Congress on River Basin Management, 760-769 Wang,Z,Y, and Melching, S, 2007, Management of Impounded Rivers Yewhalaw, D, et al, 2005, Malaria and Water Resource development: The Case of Gilgel-Gibe Hydroelectric Dam in Ethopia, Malar. J, 8, 21 Annex-1 (Part-A) PLAGARISM DECLARATION I declare that the work I am submitting for assessment contains no section copied in whole or in part from any other sources unless it is explicitly identified by means of quotation marks. I declare that I have also acknowledged such quotation by providing detailed references in an approved format. I understand that either or both unidentified and unreferenced copying constitutes plagiarism, which is one of a number of very serious offences under the universitys code of practice on the Use of Unfair Means. Student No- 200910979 LIFE CYCLE ANALYSIS OF A DAM CONTENTS PAGE NO. INTRODUCTION: 3 Major hazards associated with Dam: 3 Major environmental issues associated with dam 3-4 Catastrophes (Dam failure): Siltation Methane generation Fish migration Resettlement of people Fertility of the downstream plains Local climate change Impact on biodiversity Induced earthquakes Agricultural/ loss of forests Spread of disease Archaeological sites Decommissioning Key questions for part B 5 Draft Plan 5 References 6 Word Count- 1076 Word Limit- 1000 INTRODUCTION: Dams are built for various purposes; the major function includes hydroelectric power generation, drinking water supply, irrigation, flood control, recreation etc. But the different incidents and studies done by several researchers proved that these large dams made for these purposes, also simultaneously pose substantial threats to the life, property and the environment throughout their lifecycle. The impacts may be different in different phases, namely construction, operation and decommissioning phase. Yes, but what is th eproblem situation or concern? Major hazards associated with Dam: Dam failure: one of the most obviously harmful effect of large dam is seen, when it falls. The underlying causes may be different in each case. Some of the major causes are: Seismic event damage Failure of dam due to internal water pressure. Failure of dam due to prolonged period of rainfall and flooding. Threat to human life due to drowning in dam. Major environmental issues associated with dam: Catastrophes (Dam failure): Dam failure often results huge loss of life, property and environment. During 20th century some 200 dam failures caused more than ten thousand people outside China and in the year 1975 only about quarter of million people were perished in the series of hydroelectric dam failure in China (Boyle, G, 2004). Siltation: Rivers carry sediment loads, the amount vary according to the characteristics of the catchment area and the velocity of the running water. The construction of dam reduces the velocity of the river thus helping sediment to settle down within the reservoir. If the sediment deficit exit due to this in river, the channel can be expected to evacuate sediment from its bed and banks in the downstream effecting the environment there (Grant,2003). Methane generation: Hydro power was considered to be the renewable that produce no greenhouse gases. According to Boyle, G (2009), a report by the world commission on dams (WCD, 2000, Anon, 2001), the decaying of vegetable matter in an anaerobic condition produces methane (CH4), when the land is flooded with hydro project. Fish migration: Fish are affected directly by the obstruction like dam on its course. The most commonly affected species like Salmon, which needs to go upstream for spawning, can be obstructed from their spawning place. Inundation of the spawning grounds within the reservoir, periodic inundation and drying out of spawning ground and refuge area downstream of the dam further hampers the fishs activity. (Harvath, E, and Municio, M. A. T.,1998). Resettlement of people: Construction of Dam requires huge area of land, which is often acquired by displacing people from that place. People are often forced to leave their inherited land giving them psychological stress and the resettlement to the new location often alters the existing environment there. In China Three Gorges Dam have already displaced a million people and still another 80000 are to be moved till its final stage, 1200 villages and 2 major towns have had to be abandoned and rebuilt (McGivering, 2006). Fertility of the downstream plains: The downstream part of dam loose the nutrient containing soil, which used to receive during flooding. After the building of the Aswan dam, in 1960s, the land downstream no longer receives the soil and nutrients previously carried by the annual Nile flood. The agricultural system has been destroyed in the downstream and to be replaced and is replaced by irrigation and chemical fertilizer(Boyle, G, 2004). Local climate change: Increased precipitation has been observed after the construction of dam, the physical process by which large scale surface evaporation triggers in the precipitation recycling in such area (Hossain, F, et al, 2009). Changes in the air moisture percentage, air temperature, air movement in big scale can be caused by big scale dam (Tahmiscioglu, M, S, et al,.). Impact on biodiversity: In some cases building of dams disturb the habitat of critically endangered species too, the winter shelter of Siberien Crane and the Baiji Yangtze river dolphin, are found to be affected by the three gorges dam (http://en.wikipedia.org/wiki/Three_Gorges_Dam). Induced earthquakes: large reservoirs can cause seismic events as they fill, as the pressure on local faults increases (ICE 1981). The seismic activity of magnitude 5.7 was recorded in Lake Oroville in Butte county of California in June 1982(Allen, C,R, 1982) Agricultural/ loss of forests: In many cases, the construction of dam covers the productive agricultural land which used to be the means of sustenance for the local people and in many cases clear some part of forest destroying natural ecosystem. About 1400 hector of agricultural land will be submerged because of the three gorge dam (Gleick, P.H., 2009). Spread of disease (increase in disease carrying vectors, e.g. mosquito): Study carried out by Yewhalaw, D, et al (2005), found that the impoundment can act as breeding ground for vectors like mosquito, and found that the children living near to dam are at greater risk of plasmodium infection than the children living away. Archaeological sites: In some cases even the archaeological sites also get destroyed due to dam construction. More than 100 archaeological sites, some dating back over 12000 years will be submerged due to the three gorge dam (Gleick, P.H., 2009). Decommissioning: Even though, decommissioning of dams help to restore the reverine ecosystem to its natural condition, some short term negative effect such as sediment mobilisation, contaminated material and threat of super saturation can be seen (Bednarek, A,T, 2001). Key questions for part B: Answer to the following questions will be searched in the second part of this case study: What are the major hazards associated with dam and how the risk can be minimised? What are the approaches practised to minimise the impact on dam on environment and human? How the dam induced impact like sedimentation, obstruction on the fish migration route and increase in diseases carrier vector can be regulated? How the regulating body ensure the safety of dam? How the factors like politics and economy affect in the construction of dam? Draft Plan: Introduction Major hazards associated with Dam (Reservoir) Causes of Dam failure The possible impacts of such hazards Measures to minimise the impacts Environmental Issues associated with Dam Impact on agriculture and forest Impact on fish migration Impact on biodiversity Measures practised to minimise the impact Socio economic impact of Dam Abandonment and resettlement of displaced people Damages to ancient heritage (archaeological structure) Ways to minimise the damage to ancient heritage Cost Benefit Analysis of Dam Conclusion
Thursday, September 19, 2019
Tobacco Litigation :: essays research papers
THE BATTLE OF MINNESOTA Document Discovery In The 1997 Minnesota Tobacco Litigation . I. INTRODUCTION Although any legal observer would tell you the prospect long loomed on the horizon, on July 14, 2000, when a Florida jury handed down a judgment of $144.8 billion dollars against the seven major tobacco companies , the mental shock of hearing such a figure was still staggering. It remains unclear as of this writing exactly how much of this massive verdict will ever be collected by the plaintiffs - a behemoth class of Florida smokers - injured by the products marketed, manufactured and sold by the defendants. In the days immediately following the judgement, the tobacco industry carried on business as usual and even the companiesââ¬â¢ stock prices remained largely unchanged . Irrespective of the minimal immediate financial and social effects of this judgment, the legal implications for the tobacco industry, the plaintiffââ¬â¢s bar, and the state and federal government entities presently bringing suit for tobacco related harms, cannot be overemphasized. The Florida judgment, the largest in civil legal history, although unique in its outcome, was only one more chapter in the long and still unfolding saga of American tobacco litigation. After many years of successfully fighting countless ââ¬Å"warsâ⬠in the arena of civil mass torts, Goliath had fallen, and although he was far from dead, he could no longer afford to laugh at the prospect of the battle before him. The husband and wife legal team of Stanley and Irene Rosenblatt had successfully felled an opponent that, less than a decade earlier, had toppled even the best and brightest of the plaintiffââ¬â¢s bar. The Florida plaintiffsââ¬â¢ arsenal, however, was filled with the unique and powerf ul ammunition of countless ââ¬Å"confidentialâ⬠documents passed between the defendantsââ¬â¢ employees, and even their legal counsel. Without a slingshot full of these stones, Goliath was unlikely to have fallen, and the manner, and legal justification for how they were introduced into evidence remains a controversy of great legal significance. For even now, as the practical and legal ramifications of the Florida case and judgment remain unclear, many legal scholars are still busy debating the outcome of a prior legal battle, without which the Florida judgment never could have occurred: the battle of Minnesota. II. Tobacco Litigation - A History of The Three ââ¬Å"Wavesâ⬠A. The ââ¬Å"First Waveâ⬠(1950 - 1980) For ease of reference, the history of tobacco litigation is usually summarized into three ââ¬Å"waves.
Comparing Judgment Day in Dostoevskyââ¬â¢s Crime and Punishment and Oââ¬â¢Conno
Judgment Day in Dostoevskyââ¬â¢s Crime and Punishment and Oââ¬â¢Connorââ¬â¢s Revelation Mankind is plagued by pride. Humans constantly compare themselves to one another and adjust their pride according to their observation of themselves in the world around them. Those who believe in an afterlife often incorporate their view of themselves and their morality into their perception of how they will be judged in the afterlife. Fyodor Dostoevsky and Flannery Oââ¬â¢Connor, as writers and believers in the Christian religion, portray two characters that envision how they will be judged on judgment day. In ââ¬Å"Dostoevskian Vision in Flannery Oââ¬â¢Connorââ¬â¢s ââ¬ËRevelation,ââ¬â¢Ã¢â¬ Norman McMillan effectively argues that Oââ¬â¢Connorââ¬â¢s ââ¬Å"Revelationâ⬠and the chapter about Marmeladovââ¬â¢s vision in Dostoevskyââ¬â¢s Crime and Punishment share striking similarities in their themes and the experiences of their characters. In order to effectively draw the similarities of the two themes, McMillan supports his interpretation of the theme by accurately characterizing Marmeladov and setting the scene for Marmeladovââ¬â¢s vision in Part I, Chapter 2 of Crime and Punishment. As a responsible critic, McMillan must present the details of this chapter and name the theme in order to compare it with the theme of ââ¬Å"Revelation.â⬠A list of adjectives and actions that characterize Marmeladov and a description of Marmeladovââ¬â¢s circumstances help the reader understand the theme apparent in his vision of ââ¬Å"that day ââ¬Ëwhen God will call forth the blessed to be with him in Paradiseââ¬â¢Ã¢â¬ (McMillan 17). Marmeladov is identified as a low-life in an utterly destitute position who acknowledges his own degradation. McMillan includes the actual text about Marmeladovââ¬â¢s vision to support his interpretation of t... ...truly is through an act of violence. Gradually, like Marmeladov, she realizes that on judgment day, the first shall be last and the last shall be first. Oââ¬â¢Connor and Dostoevsky developed two pieces of literature that inevitably awaken their readers. All their readers must face their own pride and prejudice both in relating with the charactersââ¬â¢ feelings and admitting their own feeling of superiority over these flawed characters. Both of these brilliant writers effectively strike their readers with their shared idea that it is only by the grace of God that anyone can be saved. Works Cited McMillan, Norman. Flannery Oââ¬â¢Connor Bulletin: Department of English and Speech. Milledgeville, GA: Georgia College, 1987. Oââ¬â¢Connor, Flannery. The Complete Stories. New York: Farrar, Straus, and Giroux, 1971. PID 8047 4 Marlow Engl. 12. Sect. 37
Wednesday, September 18, 2019
Fairies in Folklore and Literature Essay -- Exploratory Essays Researc
Fairies in Folklore and Literature Fairies have been part of literature, art, and culture for more than fifteen hundred years. With them have come many stories about their interaction with adults and children. These stories have been compiled by men such as Charles Perrault and the Brothers Grimm, who provided the world with a large compilation of fairy tales, which are still told today. Perrault and the Grimms together compiled over six hundred legends that originated from all around Europe. These myths and legends often included imaginary being called fairies, sprites, and nymphs. Fairies are frequently described as tiny human beings. Their clothing, which is usually green, gold, or blue, is thought to have been created from natural elements such as leaves and vines which have been sown together to make their dresses and loin cloths. Many of these magical beings had wings and could change forms and disappear when they had to. There were both male and female fairies, some good and others evil. Evil female fairies were usually associated with female sexuality and abused their magical powers by doing harm (Rose 107-9). They also had two, distinct living groups. One was called the "trooping group," a group of fairies that lived together in a community with governmental authority and laws, usually a monarchy. Most of these "trooping groups" were found in Irish and occasionally in English folklore. The other fairies are simply known as "solitary fairies," the ones that do not live within the community and are associated with outside families, places, or activities. This group would include fairy godmothers (Rose 107). All fairies were said to live in the ground, within a forest. If humans wanted to find the fairie... ... Jane Eyre can been seen in the compilation of Charles Perraultââ¬â¢s work, especially in "Tom Thumb" and "Bluebeard" and "The Fairies." It could also be argued that Charlotte might not have read or heard these stories but was introduced to many of the same themes through gothic novels of the time. à à à Works Cited Bronte, Charlotte. Jane Eyre. Ed. Beth Newman. New York: St. Martinââ¬â¢s, 1996. Fraser, Rebecca. The Brontes: Charlotte Bronte and Her Family. New York: Crown, 1988. Perrault, Charles. Perraultââ¬â¢s Classic French Fairy Tales. Austria: Meredith, 1967. Rose, Carol. Spirits, Fairies, Gnomes and Goblins: An Encyclopedia of the Little People. Denver: ABC-CLIO, 1996. Silver, Carole. Strange and Secret Peoples: Fairies and Victorian Consciousness. New York: Oxford UP, 1999. à à à à à à à à à à à à à à à à à à Ã
Tuesday, September 17, 2019
‘The Passenger’ in Terms of David Bordwell’s
Essay Question: Discuss The Passenger in terms of David Bordwellââ¬â¢s analysis of the elements that characterise art cinema. Cherish Perez de Tagle (12339949) [emailà protected] com European Cinema Since 1945 Module Code: 2FLM7H9 Ian Green January 10, 2011 Bordwell (1979) criticizes the idea that art cinema exists as an offshoot of classic narrative cinema. He argues that it is a way of storytelling in its own right. According to him, art cinema has a set of formal conventions relating to modes of production/consumption as well as having a discrete film practice and particular viewing conventions.Art cinema is likewise situated within the historical existence of film practice. In this essay I will discuss how Antonioniââ¬â¢s The Passenger (1975) can be classed as an art film according to the elements that characterise art cinema as put forth by Bordwell. Historically speaking, the Passenger was made in 1975, post World War II, one of the conditions Bordwell states as being a contributor to the emergence of art cinema. Changes to the courtââ¬â¢s statutes regarding film, the wane of the dominance of Hollywood cinema, together with an increase in international commerce, made the production of films for an international audience desirable.Correspondingly, branching out into foreign markets opened up a niche for co-productions. The Passenger was likewise an Italian-French-Spanish co-production with American star Jack Nicholson, shot on location in Spain, Germany, North Africa, and the UK. Bordwell argues that whilst themes may differ across the broad range of films classified as art cinema, the functions of these themes within the individual films are in fact consistent and make use of certain narrative and stylistic principles. Of these he cites three principal traits that can be identified with art cinema ââ¬â realism, authorship, and ambiguity.It can be argued that in terms of these traits The Passenger is a good example of art cinema. Realism Tak en in opposition to the classical narrative structure of dominant Hollywood cinema, a number of differing characteristics can be drawn in contrast to art cinema. In classical narratives, a narrative structure based on cause and effect logic motivates the cinematic representation. This is generally present alongside narrative parallelism or psychologically defined, goal-oriented characters. To this end narrative time and space are constructed to serve the telling of the story in a linear fashion.In terms of cinematic style, the use of specific types of cutting such as continuity, cross-cutting, and montage serve these ends, and characteristics of the mise-en-scene, cinematography, and sound further the plausibility and unity of the story-world. These techniques are employed for the primary goal of advancing the story. Other devices are utilized to create this unity of form such as the use of genre in order to not only create and likewise fulfil audience expectations but also to creat e discrete markets for production and distribution.Whereas classical narrative cinema is founded on the above, Bordwell argues that the structure of art cinema is far looser, and not driven by the cause-effect linkage of events insomuch as the motivations of art cinema differ form those of classical narrative. Of the three predominant characteristics of art cinema identified, Bordwell states that the use of realism and authorship create unity and serve as the motivations in the art film rather than cause and effect or the pursuit of a goal.Realism, meaning the use of real locations and real problems, also refers to what is considered ââ¬Å"realisticâ⬠. By this, what is meant is psychologically complex characters and psychological causation as opposed to external situations and events that serve as the motivations for action or moving the story forward. Whereas in the classical narrative film the characters are defined by clearly defined goals/desires/objectives and clearly def ined traits, art cinema characters can be inconsistent, and prone to question themselves about their goals.Their choices are vague or non-existent. Realism in The Passenger After an initial decision to assume the identity of an acquaintance he finds dead in an adjacent room, protagonist David Locke throughout the rest of the film finds himself caught within situations as opposed to activating those situations. Superficially resembling a film from the thriller genre, Locke moves from city to city, according to a set of appointments defined by the diary of the deceased Robertson.Upon changing identities by swapping passport pictures, Locke is taken from one situation to the next by events not of his own design but by those determined by the identity he has assumed. He finds plane tickets directing him to his next destination, and he goes to an airport security locker not knowing what he will find inside. Following the appointments, the man who was David Robertson unfolds, his work in Africa and elsewhere, his drives and purpose as a gunrunner to the African rebels.There ensue further mysteries as Locke follows the trail of the diary including the unresolved mystery of the names within it. Who is Daisy? Inasmuch as these motivations are revealed to Locke they do not enable him to internally take them on for himself. Whilst externally assuming the person of Robertson the gunrunner, he is internally and psychologically trapped to forever be himself, David Locke. He questions himself throughout the film in regards to whether he will continue to live out Robertsonââ¬â¢s mission as when he falters about whether or not to go to the appointment in Tangier.Although he follows Robertsonââ¬â¢s real and situation-driven commitments, his own reasons for taking on the new identity are psychologically driven. This psychological causation is what defines Nicholsonââ¬â¢s character and the realism of his inner psychological torment. The desire to be someone other than hi mself, to run away from himself and his reality, are what drive him. Even so, these are not stated or admitted to himself. The film has little dialogue, and likewise even less of what could be considered as exposition. It is through the treatment of the film that Lockeââ¬â¢s psychological drives are indicated.Long shots, choice of framings in the extreme wide, focus on what may be regarded as empty space, and a drifting camera, serve to show not what would be thought of as important or regarded as the focal point in classical narrative. Rather the protagonist is placed in the context of the landscape, places, and situations around him. The camera seems at many times distant, disengaged from the action, wandering across a car-rental sign, or onto a small detail such as ants walking up a wall, or sometimes panning to nothing.Thusly it is the opposite of causality in the classical narrative sense. In the way the camera moves are not motivated by an action, they emphasise isolation, leaving and being left. Rather than being told what to think via exposition, the audience is given opportunity to think about how the outer despondence of the central character are linked to his inner psychological workings, as those of a man in regards to his feeling of alienation; his failures in life are placed in context by the images of the barren, desolate, suburban landscape juxtaposed against him.Likewise the realistic construction of Lockeââ¬â¢s world is also achieved through the filmââ¬â¢s use of sound. Throughout the entire film there are only four pieces of music. The choice to use a minimal use of music, instead emphasising the background, diagetic sounds draw attention to the feeling of being in Lockeââ¬â¢s world, ââ¬Å"You practically hear Nicholsonââ¬â¢s sweat, hear his breath, feel his pulseâ⬠. [1] Moreover the quality of self-consciousness and the de-dramatisation of the action result in acting and characterization that are spare, subtle, restrain ed, forcing us to pay attention to every small movement or look.The character is naturalistically portrayed through the understated use of body language and gestures. Although little action is occurring, the reading is directed toward tiny mimics, the look in Nicholsonââ¬â¢s eyes, a flapping of his arms. Nicholson as a character and as an actor can also be said to be on his own in the film. He is psychologically alone, and physically there is no competition with other cast members. Even the female protagonist goes as ââ¬Å"The Girlâ⬠in the credits.And while the audience is on the one hand observing him from afar by way of the wide shots that donââ¬â¢t ââ¬Å"get in thereâ⬠, at the same time it is intertwined in Lockeââ¬â¢s fate through a foreknowledge that he is doomed. Authorship According to Bordwell, authorial expressivity is the second salient characteristic of art cinema. Through the use of various conventions of style including technical touches, motifs, r eferencing to other films, and conscious choices in storytelling, the author is foregrounded as the narrative intelligence, as the shaping hand of the film. This is achieved by ay of certain authorial codes, including the conscious production of enigmas, not in terms of story, but of plot. For instance, rather than questioning who the murderer is, the audience is made to question who is telling the story, or why it is being told from a certain point of view as opposed to another. Other evidence of authorship include reference to other films as a means of situating the film within a certain ouvre, as well as playing with the idea of genre in order to set itself against genre as it is regarded and understood in classical narrative film.For while The Passenger from the outset could be regarded as a thriller with the motifs of changing identity, the mystery surrounding the Robertson character, and the idea of being chased, the way in which these elements are treated do not hold true to the genreââ¬â¢s stereotypes in terms of moving the story forward or playing to audience expectations. Although these elements are utilized they do not pan out according to the expectations and outcomes they hold in the classical narrative genre film.In the car chase sequence, the pursuit of Locke by the ââ¬Å"bad guysâ⬠, would in a classical narrative genre film would be utilised for the building of tension and would end with a predictably expected getaway. In The Passenger, the car chase begins then ends abruptly and without the excitement of the good guys smartly and swiftly getting away. Likewise, the mystery of unravelling the Robertson character, of finding out who he actually was, is secondary to understanding the psychology of Locke that prompts his identity change.And despite the fact that the penultimate scene fits in with the idea of a ââ¬Å"big endingâ⬠characteristic of a thriller, it is done in an art house way. Authorship in The Passenger In The Passenge r the camera functions as a character/protagonist in its own right. The audience sees what the camera chooses it see. And in this way, the audience sees what the author chooses it to see, at what time, and from what vantage point. These choices highlight the authorââ¬â¢s presence in the shaping of the narrative.Antonioni is notably known for his use of technical style and motifs in the film, for which alone the film has become famous. While some touches are more subtle and could go by almost unnoticed or are even noted only within the subconscious, others have become a spectacle discussed throughout film circles since the filmââ¬â¢s release. Smaller motifs include the use of duplications such as when Locke sees The Girl in both London and Barcelona sitting in the same position. Others are the use of the image of a ceiling fan in different locations.Homage or reference is also made to other films and directorial styles such as in the scene in the cafe where the focus does not s tay on the characters but moves across to the cars outside reminiscent of scenes from Godard films like in the conversation between Paul and Camille in their apartment in Le Mepris. Self-reflexivity is also widely used as when Locke reads his own obituary or watches his obituary film on TV. Other instances include images of a film within a film, in news reports on TV, and interviews framed within a TV in the news room.A highly notable way in which the authorââ¬â¢s hand is evidenced in the film is through the disjunctures in time and space and how these are created. Antonioni utilizes elaborate set-ups both aurally and visually in order to achieve jumps in time without cutting in the camera. For example aural devices such as the sound of a knock are used when Locke is listening to a tape recording of a conversation he had with Robertson. The knock on the tape recording transitions the scene into the past when Robertson knocks and enters the room.The use of the aural transition is further used when during the tape recording conversation the conversation with Robertson on the balcony flows seamlessly from present to past and back again. If this were not impressive enough, the flashback aural syncing is combined with a visual technical flourish when the camera pans from Locke in present time swapping photos between passports, to the window which frames Locke in the past with Robertson, their conversation from the tape recording flowing into the flashback.The action within the onscreen image is able to remain fluid throughout these changes in time. In another instance Locke is about to meet the rebel supporters and the church he enters shifts from a site of a funeral to a wedding, separated by a shot of his feet walking over petals on the floor. The sophistication in which Antonioni blends the aural, visual, time and space in this scene are then repeated if not trumped by the much talked about penultimate scene of the film, regarded by some as the most famous sc ene in film history.Although discussed countless times, this essay would not seem to do justice to the analysis of The Passenger without detailing it yet again in brief. In this seven-minute shot the camera captures Locke lying on his bed as The Girl leaves the room. Without any cutting in the shot, the camera tracks forwards, out the bars of the window, and into the courtyard and back round to frame the room from outside the bars wherein the next time Lockeââ¬â¢s body is seen through the window from afar he is dead. In this scene, once again the hand of the author is seen on multiple levels.On the most obvious level is the visual technique, on another is the use of sound and image to create ambiguities. These ambiguities will be discussed further in the next section. Ambiguity For Bordwell ambiguity in the art film is the way by which the contradiction between the disjuncture created by the interplay of realism and authorship can be resolved. Through the conscious and deliberate use of ambiguity, the gaps created by the contradictory use of realism and very self-conscious authorial commentary are resituated so that the violation of the norm is made to be questioned as part of the meaning of the film.The conscious use of ambiguity forces the audience, when presented with a gap, to ask itself the question whether that gap was the result of a realistic motivation, psychologically driven, or an authorially significant statement or comment about the place of that event or situation in philosophical terms; whether that gap is something to be considered in the context of the world in which the characters, and moreover, people in life are faced with.Antonioni, talking about The Passenger says that ââ¬Å"I [also] consider it a political film as it is topical and fits with the dramatic rapport of the individual in todayââ¬â¢s societyâ⬠¦We are all dissatisfiedâ⬠¦The international situation, politically and otherwise, is so unstable that the lack of stabil ity is reflected within each individual. â⬠(Dignam, 1975).Consequently, in The Passenger one is made to question the impact of the Third World struggle, the banality and norms of modern Western life, the alienation of the individual in society, and death amongst other things. Ambiguity in The Passenger Ambiguity is used throughout the film and even into the filmââ¬â¢s end where the lack of clear-cut resolution creates an open-ended narrative, in which ââ¬Å"the play of thematic interpretationâ⬠continues after the filmââ¬â¢s end thereby baring the complexities of life. The art film reasserts that ambiguity is the dominant principle of intelligibility, that we are to watch less for the tale than the tellingâ⬠(Bordwell, 1979:61) Ambiguity, lack of resolution, things leading to nowhere, are made explicit from the start when a man riding a camel approaches Locke in the desert and leaves, ignoring Lockeââ¬â¢s attempt at greeting; furthermore the camera chooses to follow the man riding the camel as opposed to staying on Locke, illustrating immediately upon the filmââ¬â¢s commencement the filmââ¬â¢s major themes of alienation, being an outsider in the world, what it is to be invisible/meaningless (Walsh).Likewise the identity of Nicholsonââ¬â¢s character within the film is ambiguous. As a British reporter raised in America played by the quintessentially American Nicholson, inherent contradictions and questions foreground the film from the onset. His occupation as a reporter/foreign correspondent and what that is generally thought to evoke includes stereotypes of a thoughtful, politically attuned, ideals-driven individual.If these stereotypes may have been held by the viewer at the outset, they are immediately challenged and stripped away in the first scenes where Lockeââ¬â¢s helplessness, despondence, ideological weakness, and lack of inner purpose are revealed. When his jeep breaks down he futilely beats against the wheels with a shovel and in a position of weakness, failure, and submission he kneels beside the jeep stuck in the sand and throws up his arms saying ââ¬Å"I donââ¬â¢t careâ⬠.This is matched by further series of events that show his repeated failure: he fails to get information from the child he questions about the location of the rebel hideouts, only later to the trek up the rock face with a guide who is supposed to be taking him to the hideout but subsequently abandons him. Later in an interview with a rebel leader, the leader remarks without malice that the questions posed by the interviewer can be much more telling about the person asking the questions than the responses from the person they are asked of.These instances early on reveal and challenge any such stereotypes and give the viewer an insight into Lockeââ¬â¢s psychology from the outset. Meanwhile, on more obvious levels ambiguity is created in the resemblance between Locke and Robertson as in the fact that both of their first names are David. Throughout the film ambiguity, interchangeability and recurrence are used and explored (Gilliatt, 1975:6). The Passenger is rife with metaphors and double entendres.In the scene with the cable car, Locke flaps his arms in a gesture that implies freedom, yet framed in the tiny car, dangling above the sea, Locke does not take on the look of the carefree. Instead the scene carries a weight of tension as he hovers, arms flapping as though not in control; quite the opposite to a show of joy or exhilaration. Later, when The Girl asks Locke what he is escaping from, he tells her to turn around while they are driving in the open-top car through the tree-lined boulevard. Memorable too is the story of the blind man Locke tells The Girl, one of the only keys the protagonist openly and verbally shares of himself.Where metaphors colour the film, the contradictions which abound likewise serve to form a unified whole. The story, or perhaps better put, what is to be taken aw ay by the audience from the lack of story, is made more striking and powerful through the interplay of such contradictory devices. For one thing Locke is a foreign correspondent yet he has an embarrassingly poor grasp of foreign languages, French and Spanish. He is a ridicule, a farce in his attempts to communicate or garner information. In the scene where Locke returns home, he approaches his own house but he approaches suspiciously as a burglar would.The familiar is far-removed; the foreign is comforting; the distant places he travels to with The Girl are the only time it seems he can truly relax. Although she is a stranger she offers more support and comfort than the people in his family such as his wife and the adopted child that the film only so fleetingly refers to. His wife, his home, the familiar and closeââ¬âthese are the very things which undermine him and which he is trying to run away from; the foreign is where he is more at home and where he can simply stop and look at the view. Alternately, we are not made to empathize with the character.The use of predominantly subjective shots results in creating little sympathy for Locke, nor do the depiction of his character as unprincipled, weak, and lacking in self-determination. Yet on the other hand we are made to see the universality of his situation, as an everyman character, he is made to represent the dissatisfaction inherent within modern society. Through him and his psychological plight the audience is made to question social norms through the vehicle of a subjective character study. Inevitably the viewer cannot but ask himself questions.Antonioni uses all these aspects of camera, sound, non-linear structure, and ambiguity, so that the viewer cannot escape the philosophic questions of manââ¬â¢s place in the world, the search for meaning or non-search for it, as when witnessing the discontent, dissatisfaction, and desperation of the Locke character who on the surface fails to ask himself the s tringent questions of life. Yet over the course of the film, the internal psychological workings of what he is not saying become inescapable even as we watch a man who seems to suppress asking himself those questions.In the silences, as we are made to watch the details that he himself sees, we are brought to think about what is going on in the inner-workings of his mind, revealed only by his eyes, looks, gestures, and subtle movements. There are numerous narrative ambiguities or enigmas, random events that lead to nothing, as when Locke is waiting for someone on a bench when an old man approaches, stops to chat and makes a diversion from the story at hand to tell his life story. The image then changes as the manââ¬â¢s story is told against a newsreel of executions on a beach.These then take the audience back to the newsroom where it is left to make the connection for itself of the relation between these events to one another. And what about The Girl? Does he really see her twice, sitting in the same position? If so what does this represent? Even as the penultimate scene serves a visual and technical spectacle tying up all the various threads of the story, ambiguity remains and is further generated in this scene. Is the sound of the car engine kicking actually the sound of a gunshot? Is The Girl implicated in Lockeââ¬â¢s murder? Was she actually Robertsonââ¬â¢s wife? 2] Locke is in the backseat, he is the passengerââ¬âthe passenger in the former life he exchanged (his wife was cheating on him, he was not finding success in his job); a passenger in terms of life in a larger sense ââ¬â without purpose or motivations of his own and simply taking on those of the new identity heââ¬â¢s adopted; passenger even as heââ¬â¢s taken on a new identity, his last chance so to speak, as he contemplates over whether to go to the next appointment in the diary in Tangier to fulfil a commitment that is not his own for a purpose that he cannot embody despite taking on the persona.His very name ââ¬Å"Lockeâ⬠speaks to the plight of the characterââ¬â¢s situation itselfââ¬âhe is locked in, running away, trapped. Multi-layered, open-ended, and open to multiple interpretations, the ambiguity that surround the meaning of the filmââ¬â¢s title itself have sparked debate. Whether the title refers to the originally designed script wherein Locke is the passenger in the car[3], or whether it refers to The Girl in that she is the real hero of the film (Gilliat, 1975:7) attests to the success with which the film has and will continually challenge and provoke.With each layer exposed, another unfolds. By all intents and purposes, art cinema as described by Bordwell is exemplified to the highest degree in Antonioniââ¬â¢s timeless masterpiece. Bibliography Bordwell, David. ââ¬ËThe Art Cinema as a Mode of Film Practiceââ¬â¢, Film Criticism, vol. IV, no. 1 (Fall 1979). Bordwell, David. Narration in the Fiction Film (Chapter 10) Met huen, 1985). Nowell-Smith, Geoffrey. ââ¬ËArt Cinemaââ¬â¢, in Geoffrey Nowell-Smith (ed. The Oxford History of World Cinema (Oxford, 1996). Lev, Peter. ââ¬ËThe Art Filmââ¬â¢, from his The Euro-American Cinema (University of Texas Press, 1993). Rosenbaum, Jonathon. Profesione: Reporter (The Passenger). Gilliatt, Penelope. ââ¬ËAbout Reprieveâ⬠from Dossier of Reviews: The Passenger in The New Yorker (14/04/1975). Robinson, David. The Passenger review in The Times (06/06/1975). Dignam, Virginia. The Passenger review in Morning Star (06/06/1975).Andrews, Nigel. The Passenger review in Financial Times (06/06/1975). Walsh, Martin. Program Notes. (from reading packet given in the lectures) http://www. imdb. com/title/tt0073580/usercomments http://www. bookrags. com/wiki/The_Passenger_(film) ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â [1] http://www. imdb. com/title/tt0073580/usercomments [2] http://www. bookrags. com/wiki/The_Passenger_(film) [3] htt p://www. bookrags. com/wiki/The_Passenger_(film)
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