Costco Wholesale Corporation Essay

Costco sweeping Corporation was performd in 1983 when its first store opened in Seattle. Costco runs on a rank and file warehouse concept, which was first created by Price baseball club in 1976. Now, though Costco has only subsidiaries in eight countries, but Costco is the 9th largest retailers around the world, and is one of the most conquestful discount warehouse firms in North America. In 2008, Costco open the store in Australia. Through the leading of Jim Sinegal, Costco has been able to create value for shareholders as well as consumers. wear out of Costcos outline is to attract customers through a combination of kickoff prices.Although it is a success system, they will not likely has the same aim of success woful forward due to intense competition in the industry. Costco began its e-commerce business in November 1998. According to a Compete.com survey in 2008, the Costcos weavesite attracted at least 58 million visitors. In addition, Costco online shop return the membership additional products which can not find in store, and as well as provide digital photo processing, pharmacy, travel, and membership services. However, Costco operates Costco Online, electronic commerce web sites only in Unite States, Canada and UK. ObjectiveThis report will through analyze Costco knowledgeable and external environment, potential customers, and online market needs to make a strategy plan to expand Costcos e-commerce into the international market, and bloom its online sales.Costco Wholesale Corporation was created in 1983 when its first store opened in Seattle. Costco runs on a membership warehouse concept, which was first created by Price Club in 1976. Now, though Costco has only subsidiaries in eight countries, but Costco is the ninth largest retailers around the world, and is one of the most successful discount warehouse firms in North America. In 2008, Costco open the store in Australia. Through the leadership of Jim Sinegal, Costco has been able to create value for shareholders as well as consumers. Part of Costcos strategy is to attract customers through a combination of low prices. Although it is a success strategy, they will not likely has the same level of success moving forward due to intense competition in the industry. Costco began its e-commerce business in November 1998. According to a Compete.com survey in 2008, the Costcos website attracted at least 58 million visitors. In addition, Costco online shop provide the membership additional products which can not find in store, and also provide digital photo processing, pharmacy, travel, and membership services. However, Costco operates Costco Online, electronic commerce web sites only in Unite States, Canada and UK.

Chapter 1 Lecture Notes

ECON 1023 give-up the ghost 2011 Instructor Gibson Nene Chapter 1 Lecture Notes Limits, Alternatives and picks The frugal perspective or stinting way of thinking takes the following concepts into consideration * Scarcity and Choice * purpose-make Behavior * bare(a)ism Benefits and Costs Scarcity and Choice Economics is roughly wants and inwardness * Society has the resources to make goods and work that satisfy our to a great extent desires. * However, our frugal wants utmost exceed the productive capacity of our limited resources our resources atomic number 18 peculiar. Scarcity rendering means that friendship has limited resources and therefore cannot produce all the goods and run people want In other words economic resources argon scarce and wants are infinite. What is the meaning of scarcity from the consumers perspective? * Scarcity refers to limitations in consumption of the goods that are available beca pulmonary tuberculosis of limited income * Consumers thr ow an income constraint. Because resources are scarce when we choose to produce something we simultaneously make the choice to let go of producing something else. * When a good is produced, the resources employed can no longer be employ to make another good. We must(prenominal) decide what we will have and what we must forgo. Such sacrifices are referred to as probability costs. Opportunity cost Dfn The honour of the good, service or time forgone to obtain something else. When you choose to go to college, you forgo some potential income earnings. So Economics studies the choices made by individuals and societies to habituate scarce resources to satisfy unlimited wants. Purposeful behavior We make closings to deliver the goods desired outcomes * We are not always perfect in our choices humans behavior is assumed to reflect rational self-interest Economics assumes that individuals render to increase or maximize their utility pleasure, happiness or delight * As consumers we assume you are purposeful in deciding what goods and services to buy. * You want to grasp the best out of their choices * Business firms are purposeful in deciding what products to produce and how. * Governmental entities are purposeful in deciding what services to provide and how to finance them. * In an nutshell, society seeks to get the best out of every choice. Does rational self-interest mean that individuals are selfish?It turns out that a lot of people help society through charitable donations, expertise without expecting you to pay for the service. Marginalism Benefits and Costs What is the meaning of Marginal in economics? Marginal means extra, redundant a potpourri in. A change from the staus quo. e. g. should I study an extra hour for the trial? Should I buy an extra pair of shoes? Every decision involves marginal benefits (MB) and because of scarce resources, marginal costs (MC). Which choice would make you break up off? MB=MC, MB>MC, MB<MC. Individuals make rat ional decisions much(prenominal) that the marginal benefit exceeds (or equals) the marginal cost.Example shopping for a brisk car * You find a standard model that you like unless(prenominal) you are considering additional features (a sunroof, leather interior, heated seats and alloy wheels). As long as the marginal benefit (greater satisfaction) exceeds the marginal cost (extra expenses) of the additional features, you will add them. Economics relies on the Scientific Method * spy real-world behavior and outcomes. * Formulating possible explanations of cause and effect (hypothesis). * Testing hypothesis by comparing predicted and actual outcomes. * Accepting, rejecting, or modifying hypothesis. * Continuing the process.Hypotheses Theories Laws and principles Models Economic principles are statements round economic behavior that enable prediction of the probable effects of certain(prenominal) actions. * They serve as tools for ascertaining cause and effect (or action and out come) within the economic system * Purposeful simplifications simplify complex reality * Generalizations make statements about typical or average consumers, workers, or business firms * Ceteris paribus (Other things equal) all variables invite out those under consideration are held constant * Graphical expression many models are expressed graphicallyMicroeconomics versus macroeconomics Microeconomics studies individual decision-making units, such as a consumer, a worker, or a business firm. Macroeconomics studies the thriftiness as a whole or it aggregates. The economic worry Individuals economic problem The economic problem faced by individuals can be summarized using a reckon byplay What is a cypher line? compute you received a $120 Barnes and noble gift wittiness as a birthday present. The card expires soon, so you want to use everything on the card on books and DVDs. Your Budget here is $120 ii goods, DVDs legal injury $20 and Books Price $10First step in constructi ng a budget line. Construct a table showing the preference combinations of the two products that are available. Graphing the budget line What do we learn from the budget line? Trade-offs and Opportunity costs Implications of a straight-line budget constraint Choice Limited income forces people to choose what to buy and what to forgo to fulfill wants. What happens to the budget line when your income changes? A reduction or decrease in income Suppose the gift card has $60 on it and prices do not change. You yet want to buy the alike(p) two goods, DVDs Price $20 and Books Price $10.The budget line associated with a reduction in income. An Increase in income Suppose the gift card has $240 on it while prices of DVDs and books remain the same The budget line associated with income increase Societys economic problem * Economic resources are scarce * What are economic resources? The employment fortuity model * Assumptions action possibilities table Lists the different combinations of two products that can be produced with a specific set of resources, assuming full employment. Assume a simple economy producing only Pizza and manufacturing equipment.Type of Production Production Alternatives A B C D E Pizza(hundred 000s)Manufacturing equipment ( thousands) 010 19 27 34 40 Production possibilities thin out The law of increasing opportunity costs A movement from dose A to headspring B Movement from point in time B to point C Movement from point C to point D Movement from point D to point E The shape of the curve PPF Example 2 Below is a production possibilities table for consumer goods (automobiles) and capital goods (forklifts) Type of Production Production Alternatives A B C D E AutomobilesForklifts 030 227 421 612 80 The PPF If the economy is at point C, what is the cost of one more automobile? Of one more forklift? Explain how the production possibilities curve reflects the law of increasing opportunity costs. If t he economy characterized by this production possibilities table and curve were producing 3 automobiles and 20 forklifts, what could you bring to an end about its use of its available resources? What would production at a point outside the production possibilities curve indicate? What must occur to begin with the economy can attain such a level of production?Suppose improvement occurs in the technology of producing forklifts but not in the technology of producing automobiles. Now assume that a technological advance occurs in producing automobiles but not in producing forklifts. Now draw a production possibilities curve that reflects technological improvement in the production of both goods. optimal allocation of resources Marginal benefit curve The marginal cost curve The intersection of the two MB=MC MB>MC MC>MB PPFs and Unemployment, Growth, and the future tense Unemployment or underutilization of resources Economic growthPresent choices and future possibilities Investment in future goods such as capital goods, research, education, and medicine, promotes economic growth. An economy that invests more in these future goods versus one that invests in stream goods. Presentville more consumption today and less production of future goods Futureville less consumption today and more production of future goods. Futureville will have a greater production capacity in the future and greater consumption in the future when compared to the one that favors present goods. Which economy made a better choice here?

Subjects You Exell at

Discuss the subjects with which you had difficulty. What factors do you believe contributed to your difficulties? How have you dealt with them so they leave alone non cause problems for you again? In what areas have you experienced the greatest rectifyment? What problem areas remain? Tom my teacher called. It was my turn to understand my the metrical composition aloud. My heart was racing and I was prepared to read what I thought to be a mediocre poem to the class. I did not comprehend any of the poems we went over in class so I felt terribly uncomfortable explaining it to the class.It seemed as if everyone was able to interpret the poem except me. How was I to know what the poet really meant? I was not in that location when he wrote the poem. That day left a bad taste in my mouth, and that was the beginning of difficulty in language liberal arts. Whenever a language arts teacher asked me to interpret a poem or analyze a story, my head would ache. I told myself that language arts and literature were for deep thinkers, and I convinced myself that I I was no that type of thinker.My teacher explained that intentional nigh the periods in literature and knowing facts about the writers were the keys to unlocking the meaning to literary works, but I convinced myself that it was not for me. My struggles in language arts crossed over to my studies in history. Why do I take to know dates, periods in history, and documents? In my opinion, there was nothing interesting about the Ameri slew government or 17th century European wars. Although it seemed to others that I was a star student in all my subjects, most did not know how much I struggled to clench my sanity when I entered accessible studies classrooms.Eventually, I reasoned that there is a radical to every problem, and the solution lies within me. With that realization, I changed my attitude and worked hard to excel in both(prenominal) subjects. I studied longer and harder I improved my note pickings ski lls I made the library my second home, and stayed after school and sought-after(a) help when I needed it. Today, I am not the go around student in language arts and social studies, but I have greatly improved. I have joined a daybook club in hopes of becoming more comfortable with reading and disposition literary works.I also joined the social studies club in order to improve not only my grades but also to improve my attitude toward this subject. In addition, I took the challenge taking Advanced localisation Courses in English Language and Composition and English Literature and Composition. I now see challenging subjects as tests to see if I digest move to the next level in my academic journey. With this knowledge, I can excel in difficult classes because I am willing to try. Problems appease arise with social studies and language arts, but I have contrive forth great effort to make sure that my problems do not affect my will to succeed.

The LEGO History

To twenty-four hour period we testament be talking some how the Lego familiarity has started out and how it has gotten this far. Back in 1891 I dont think anyone would form thought it would be what it is to daytime. We will be going back to the day that it started and acquiring in depth about what happened and how the classify has grown to be this oversize today and what the machines are that the legos go threw.We will be observeting into the history that most people dont know and uncovering it. The prices of original legos will be shown, the average comprise of each lego produced and how much money they return off an average set of legos. The Lego Company begin in the shop class of Ole Kirk Christiansen in 1891, the classify had a carpenter from Billund, Denmark.Who began fashioning wood toys in 1932. In 1934, his federation had made their name Lego. In 1947 the Lego sort out downed their making in wood toys and started to manufacture Legos. Which today is a major comp any with a net worth of 5.9 billion dollars. The name Lego is a concoction of two Danish words leg and godt, which meant play well. It is their name and ideal.In the past 80 years the company has moved from a weakened workshop to a massive company producing tons of Legos each day the exact number each day is 36,000 each minute. The average cost of one lego is 10.4 cents. Most of the smaller sets of lego buildings cost around 8 dollars and the more difficult ones are anywhere between 40 dollars and 70 dollars.The lego company started using formative after many fires happen from the wood and p breakic came available after World War Two, so the group distinguishable to approximate it out and got a plastic molding injection machine. matchless of the first toys made with the plastic was a truck that could be interpreted apart and put back together and the company hit it big on that one.The plastic products werent taken serious like the metal or wood ones because the customers wher e so use to metal and wood that they were scared to try something new but Lego advertised and advertised and their toys where mainly directed toward pre-school kids. they n forever really hit it big in the beginning, it took time and persistence to get their toys made right.They officially got rid of the wooden blocks after one of their last plants burned down. The lego group had such a great outcome at the end if 19th century and still do because they make water such a high quality product compared to all the other manufacturing companys for toys. The group started to grow because they made the product safer for the kids, the group made the plastic with non-toxic plastic.The group Lego made it non-toxic because Lego wanted his product to be safe for the little kids discussion his toys. In the beginning he started out with around four nose candy and fifty workers and it grew over time as Lego grew. Now days the Lego group has around approximately fourteen thousand workers world wide. I have watched many videos of Lego reviews and every single one I have ever watched I have never seen a negative review

Company Aytch: A Confederate Memoir of the Civil War

Writing Assignment Company Aytch History 101/ Company Aytch is a book that depicts the idealistic reposition of a young confederate of the well-behaved War named surface-to-air missile Watkins. Some historians articulate towards Watkins having insufficiency of precise facts and sometimes alteration or exaggeration on certain issues. Watkins &038 Inge, Introduction) However, it is important to prise that Sam Watkins was a survivor that has revealed his thinkion of the battles as he has see them, and although some whitethorn believe his memory has some deficiencies he has a real life testimony that cannot be too farfetched from the cosmos of the life of a soldier during the Civil War. Sam Watkins was born on the 26th day of June on his fathers farm in Columbia Tennessee where he cut backed during his youth.There is not frequently told some other work experiences other than Sam working as a clerk in a local store until he enlisted with Company H of the number 1 Tennessee Infa ntry in the year of 1861. Sam was only 21 historic period old, a young confederate, and at this time many signs of war were uprising between the North and the South. (Watkins &038 Inge, Introduction). His entry is the beginning of the memoirs told by Sam Watkins, an routine soldier, not of any high rank, which indeed gives the reader another horizon of the reality of the battles faced during the Civil War.Furthermore, it broadens the view of the emotional triumph a frontline soldier and what they went by dint of rather than focusing on the higher rank officers. Watkins tells in great detail his experiences and writes of his historical remembrances years later, merely he never hides the fact that he is writing solely on his memory and what he saw. In addition to him repeatedly reminding the reader that he writes of his recollections only, he also reminds the reader that what he writes is true.Furthermore, he encourages the reader to refer to business relationship for other his torical facts. Later in the report I willing tell of an occurrence that gives the reader an idea of what Sam Watkins soul is in all about and directs one to believe in his testimony of truths. Sam Watkins sh atomic number 18s with hatful so many different experiences during the war that it is wakeless to write what may have affected him the most. He writes of many things that he has been through interchangeable starving, suffering through harsh weathers, the triumphs and losses of each attle he watched oddment occur repeatedly, he tells how he could feel the angel of oddment upon them, he talks of good friends, and speaks of his true love back home, he tells about fears he has, and also the pride of serving. In all of his writings it is hard to believe he can recall so overmuch in great detail and it is understandable for one to question exaggeration or the precise details. For example, Watkins quoted poems, songs, and some speeches.None of these were hard to believe because if his recollection was not just now word for word it was probably pretty close to the point. This goes for his details during the battles as well. All in all his character speaks of loyalty to his troops, to his people, to his love and to theology regardless of the circumstance. It is apparent that Watkins is affected by the deaths of several friends and leaders in e very(prenominal) battle. He makes sure to speak of the men that lost their lives in very high regards.He gives not only the great leaders honor, but he includes the ordinary soldiers with no rank, an extraordinary honor in his book. Also, in giving them the respect by reiterating that these men were good and died for their people and they are now in heaven, Watkins gives explicit detail of how the men were injured and to the thoroughgoing they suffered. In doing this he makes the reader value what each man went through and makes their honor that much greater despite the reasons for the Civil War.It appears that he tries to recollect at his best, the names of all he could, but explains that he does not write of the names he is unsure of, in order to contain correctness and credit to the places it was due, as he would not want to take down any man. One particular incident that seemed to have struck Watkins with much emotion and must have had a huge mend on his soul was the hanging of two spies. Watkins explains he goes to the hanging to see to Yankee spies get hung soon he realizes the spies were not Yankee men, but very young boys around the ages of 14 and 16.He states this I was appalled I was horror-stricken nay, more I was ominous at feeling (Watkins, p. 74). This clearly makes him sick and reading about the two kids being hung, envisioning this incident is heart breaking. Could anyone imagine being there and watching this happen first occur and not having the means to do anything to stop it? This occasion that Watkins writes about depicts the impact that it had on him plus it shows the severity and harshness of the war.The incident that tells so much about the morality of Sam Watkins is the story of the snap up. After Sam and a few other men from his infantry ate with a lamentable lady, the other men killed and stole her hog while Sam was in spite of appearance talking with her. Sam appears to help with this incident during the escape back crossways the river, but he truly was not okay with this. This horrible larceny weighed on Sam Watkins conscience. He could not even eat the hog as he felt guilty for what had happened.Sam then makes a excess trip back to see the poor widowed woman so that he could repay her for what they had done. Although, the woman did not accept his offer at first, he insisted on making the situation right (Watkins &038 Inge, p. 108-110). This is the incident that actually shows what kind of things impacted Sam Watkins. It was not only the life and death of the battles of the Civil War he cared and spoke about, but he had value an d cared for others. This particular incident opened the readers view to see the honesty and unassumingness of Sam Watkins soul.Finally the surrender of the Army of the South happened and Watkins was costless of the physical Battles of War, free to be with his true love. Yet even the surrender saddens him to a leg and has an impact on him as he encompasses all of what took place during these intravenous feeding years of the Civil War from beginning to the end in which he eventually wrote about in the book that was read, Company Aytch (Watkins &038 Inge, p, 213-214). Reference Watkins, Sam R and Inge, Thomas M. (November 1, 1999) Company Aytch Or a Side disposition of the Big Show. Retrieved November 2012.

Illegal Immigration: Claims Making Analysis

I. Introduction and Background Illegal in-migration from Mexico to the coupled States is a amic equal occupation that has take heedd a great deal of debate. There atomic number 18 several pros and cons to having wicked immigrants in the U.S., and more mess bear truly strong beliefs on the topic. From tralatitious intelligence activity organizations to members of special inte proportioningness groups, in that location wreak for been a great deal of news words published on this leave. I chose this topic because it has recently become a very hot accessible worry in California, which is where I currently reside. Particularly in my hometown of San Diego, sinful in-migration from Mexico is very prevalent.I grew up seeing punishable immigrant workers outside of home depot, working in small taco shops by the beach, and doing various low repairing creases. Illegal immigration into the United States is a topic that is frequently argueed and elucidate outed by the media, and I thought it would be raise to explore the divers(prenominal) vogues embezzled immigration claims ar overlie and packaged by conventional news sources and members of special interest groups. Many individuals consider vile immigration to be a social enigma for various reasons.To start, according to the Federation for American Immigration repair ( honorable), it is believed that abominable immigration costs U.S. taxpayers trillions of dollars each stratum. Money the government has original in the form of taxes is used to pay for hot immigrants medical c atomic number 18, teaching method in normal schools, and imprisonment (FAIR, 2011). Also, culpable immigrants take jobs that could be in use(p) by indolent American citizens. Due to the fact that these immigrants do non need to be paid minimum wage, employers atomic number 18 able to pay them a great deal less than flock living legally in the U.S. another(prenominal) reason prohibited immigration i s considered to be a social occupation is because it is often linked with identity theft. Finally, misappropriated immigration is considered a trouble because some(prenominal) of these aliens commit serious law-breakings and endanger US citizens.According to indecorousness Pundits, In the population study of a sample of 55,322 sinful aliens, researchers ensnargon that they were arrested at least a total of 459,614 times, averaging close to 8 arrests per illegal alien, ( freedom Pundits, 2010). For these reasons, many mint consider illegal immigration in the United States to be a serious social problem. The news phrases that I train selected to analyze for this paper come from a variety of sources. Half of them are from conventional news sources including ABC cleans, the uniting Tribune, the examiner.com, buzzle.com, and darwinsmoney.com. I chose the holds from these sources because for the most purpose they presented the social problem without making a plunder argu ment on the topic for the most differentiate.In general, these news sources presented the social problem of illegal immigration and uttered both the pros and cons. The main focus of these articles is to draw maintenance to the claim. The rest of the articles are from special interest group members such as freedom Pundits, FAIR, and three different blogs. I selected these articles because the pens had a very strong opinion on the social problem of illegal immigration. As a whole, the pit auditory modalitys of these articles are very homogeneous. The middle and lower classes are the main prat reference because they are the ones who are most directly affected by illegal immigration. The middle and lower classes are losing jobs, paying to support, and dealing with the crime of illegal immigrants in the United States.While the lower and middle classes are the conduct earshot, many of the news sources excessively attempt to grab the concern of a a great deal larger group, a ll U.S. citizens. By saying that illegal immigrants are costing all taxpayers lots of money and committing many crimes, many of these sources target the entire U.S. population. In my paper, I leave analyze the different sorts by which these articles present the social problem of illegal immigration. From the withstand Social Problems by Joel Best, I will specifically be talk nigh statistics used, firmament expansion, balance, and the use of counterclaims (Best, 2008). Even though these articles all cover illegal immigration in the United States, the way the topic is presented and covered by each source is different.II. Traditional news articles Overall, the tralatitious news articles tend to bring up and draw attention to the claims without giving their insert or personal opinion on the topic. While certain articles whitethorn make it seem obvious that illegal immigration is a social problem by stating some of the downsides, they never outright say that something needfully to be do. In fact, a couple of the articles not provided introduce the claims, but similarly illustrate the counter claims as well. These articles are just stating the facts in a way that draws the most assertable attention from the target audition.The ABC editorial Expensive Aliens How Much Do Illegal Immigrants authentically Cost? is a perfect example of an article that brings up a claim about illegal immigration, but also sees the counter argument. rather of simply stating that illegal immigrants are costing the U.S. taxpayers more than $100 billion each social class, this article also recognizes the positive economic impact that they have on our country (Fahmy, 2010, p. 1). By addressing both sides of this debate, ABC is able to arrive a frequently broader audience. People on both sides of the social problem, as well as people who do not know much about this claim will be interested in training the article. The article posted on Darwins Money is very similar to th e ABC article in many respects.The article starts out by saying, There are two sides to every story and states that the article will attempt to be as objective as possible. The purpose of this article is to address both sides of the illegal immigration dispute and make the audience aware of this social problem. As stated in Bests book Social Problems, these two articles attempt to have balance because they are pen about a very controversial issue (Best, 2008). The articles take to address and bring up a problem without upsetting anyone in an effort to keep the largest possible audience. My next article from a traditional news source, Illegal Immigration Problems, takes a slightly different approach. altogether but the last paragraph of this editorial are focused on the problems with illegal immigration. What Best calls farming expansion is used to draw attention to the fact that illegal immigration is a problem (Best, 2008). In this article, the problem is expanded to include dis ease, crime, deprivation of rights, and insufficient recourses. However, at the end of the article, the author says, Is there a need to solve the issue of illegal immigration or are there illegal immigration pros and cons? Is it right to take immediate action about illegal immigration? (Borkar, 2010). These questions imply that illegal immigration might not be a problem at all.By doing this, the writer acknowledges the counterclaims and adds balance to the article. Although this editorial does not completely recognize illegal immigration as a social problem, it does spend the absolute majority of the time discussing why illegal immigrants are such a problem to the United States. The final two articles from traditional news sources are written in a much different way. These two articles believe that illegal immigration is a problem, and fail to mention anything about counterclaims. The article in the Examiner, written by Joe Campana, focuses on the claim that, There is an insidious connector between illegal immigration and identity theft, (Campana, 2010) This tactic of using existence expansion helps to attract a wider audience of people not barely interested in identity theft, but also illegal immigration.The Union Tribune article, The human, financial costs of illegal immigration, also makes it much more clear to the audience that illegal immigration is a problem. The reason the Union Tribune is able to write about how terrible illegal immigration is for our country is because the audience of this newspaper is comprised mostly of people living in San Diego, where illegal immigration has many negative affects on the people. In San Diego, many individuals have unconnected jobs due to the recent economic downturn, and the high prevalence of illegal immigrants gives the unemployed someone to blame.Domain expansion and statistics, specifically, are used in this article to help show the negative effects of illegal immigrants on the people of San Diego. By sayi ng that uncompensated emergency room costs alone are around $154.9 million a year, it makes people upset that they must(prenominal) pay this money in the form of taxes (Bilbray, 2011). It almost creates resentment towards the illegal immigrants. The domain expansion is also exemplified by bringing in job loss and unemployment and saying that at least part of it is caused by illegal immigration.III. Special Interest Articles Special interest articles tend to use a much different approach than traditional news articles when writing about the social problem of illegal immigration. In general, special interest articles are likely to be much more radical in the way that they address the social problem. Rather than just stating a problem and difficult to gain attention, they also attempt to persuade the audience that something must be done to fix the issue or there will be negative effects on society. The articles written by Liberty Pundits and FAIR use crime and public safety as a way to convince people that something must be done to stop illegal immigration. FAIR even calls illegal immigrants a, public safety issue, in the article (FAIR, 2011).By using domain expansion, the articles are able to gain a larger audience by instilling fear in the U.S. citizens who tell this article. Saying that illegal immigration causes crime will make people want to get rid of illegal immigration because it will make them feel as though their safety is being jeopardized. FAIR also makes the audience scared that illegal immigrants cause danger and crime by giving a very long list of crimes that illegal immigrants have committed. Liberty Pundits also uses statistics to convince the audience that illegal immigrants, as a whole, are mostly criminals. In a study of 124 alien arrests, Liberty Pundits reports that 103 had prior arrests, 85 of the 103 had a felony, and 49 of those had multiple felonies (Liberty Pundits, 2010).Although these statistics may not be a good representation of all illegal immigrants, to the medium reader these statistics seem very convincing and makes it seem as though almost all illegal immigrants are dangerous. In these ways, the two articles cause people to believe illegal immigration must be stopped, which also causes some of the audience to become activists on the issue. By using statistics and domain expansion, the blogs Where Do either the New Jobs Go?, scotch costs of illegal immigration, and Illegal Immigration attempt to convince its audience that illegal immigration needs to be stopped. The article Where Do All the New Jobs Go? use statistics to show how illegal immigration almost double the number of jobs that need to be created to support the number of people in the labor force.Two million jobs need to be created to support U.S. innate(p) labor force entrants, 5.7 million jobs must be created when legal immigrants are added to that number, and a staggering 10 million jobs need to be created per year when we add illegal im migrants to that number (Stop Illegal Immigration Now, 2007). The article Economic costs of illegal immigration states that, An estimated 1,880,000 American workers are displaced from their jobs every year by immigration, (The American Resistance, 2003). Along with piggybacking the social problem of unemployment, these statistics are mean to magnify the number of jobs illegal immigrants are taking from U.S. citizens.Expanding the domain by piggybacking the social problem of unemployment helps to gain the support of the unemployed and those whose jobs are exist by illegal immigrants. In addition, it is interesting that the blog Where Do All the New Jobs Go? not only attempts to gain support on the issue of illegal immigration, but also attempts to gain activists by saying, pick up your Congressman and Senators and local elected officials exactly what they are doing to stop our problem with illegal immigration and vanishing borders. (Skymail, 2010). Unlike the traditional news sour ces, this article makes its views on illegal immigration clear and states that people need to do their part to fix the problem.IV. Comparison, Analysis, and Conclusion Traditional news sources and articles written by activists had many similarities and differences in the way that they discuss the issue of illegal immigration. While traditional news articles tend to simply bring up an issue to the audience and let them form their own opinions, the blogs and articles written by activists not only attempt to spread information about the issue, but also try to convince people that something needs to be done and to get the audience more involved with the problem. The goal of the activists is to gain support on an issue, and last to have something done to eliminate the problem. On the other hand, the goal of traditional news articles goal is simply to find and write about interesting stories that will appeal to the largest possible audience.These articles often have balance and discuss b oth sides of the problem. Instead of just saying that illegal immigration is an issue and it must be solved, traditional news articles also talk about the positives that illegal immigrants bring to our country. On the other hand, the two types of articles also had many similarities. For example, both traditional news sources and articles written by activists used domain expansion and statistics. Both types of articles attempted to use these techniques in order to show the magnitude of this social problem and to gain the audiences interest.By using domain expansion, both types of articles are able to relate the problem to a larger group of people on a much more personal level. By doing this, the editorials gain the interest of a much bigger audience, which is equally important to both types of articles. In addition, both traditional news articles and articles/blogs written by activists have similar audiences. Illegal immigration most directly affects the lower and middle class, there fore those are the people that these articles attempt to attract. Traditional news articles and articles written by activists also skeletal system the public perception of illegal immigration. For articles written by activists, shaping the public perception is very important.The goal of these articles is to make the audience believe that illegal immigration is a serious problem and something needs to be done to stop it. By using various methods, the activists shape the publics opinion about the issue and convince them that illegal immigration is a serious problem. On the other hand, traditional news articles tend not to do the same.These articles present the issue, and let the public form their own opinions on the problem. Overall, it is clear that the way in which social problems are constructed directly relates to the writer of article. While activists attempt to gain support for their cause and beliefs on an issue, traditional news sources simply attempt to present an issue and captivate the largest possible audience. Even though articles written by various sources may cover the same topic, the way the issue is constructed is generally very different.

Dont Judge a Book by Its Cover

There comes a time in exclusively(prenominal) aces life when they essential either(prenominal)ow in that their p atomic number 18nts were right. We do non the likes of to admit it, merely the previous(a) adages they t ancient us as children argon normally correct, and we acquire them to our children. My mother was diamond hardly ab prohibited teaching me that you should neer judge a book by its spinal column. Some examples of what she meant are the color of souls skin, the manner they dress, the compositors case of car they drive, anything that mogul give faithlessly impressions, either twain good or bad.For the majority of my life, I had lived by that rule unplowed it engrained in my mind, but when it came to the men in my life, vigoroushead the cover was everything. When it came to men I was a student of Oscar Wilde who coined the phrase It is and the shallow who do not judge by appearances. I was chthonian the impression that esthetics were everything. I t took me until one twenty-four hour period before my twenty-fifth natal day to determine that possibly I should apply the tell aparting that Mom taught me, or else than the philosophy of Wilde, to every aspect of my life.I instantly know that it is truer than anything else that go ever taught me neer judge a book by its cover, or you however might miss a great story. The day before my twenty-fifth birthday three of my girl chums and I mulish to go out for a pre-birthday celebration. There was a big ships company be after(prenominal) the following iniquity, and we knew that we would not have a lot of time to descend out to initiateher. We got all dressed up and went to our favorite sports bar, Georges. I nip we could be considered regulars, and because of that, we knew a lot of the people there that dark.As we sit around our panel, audience to music and talking, several people came over to the carry over to give me birthday wishes since they would not be attendin g the party the undermentioned night. About midway through the evening, a friend of mine named roll came over to formulate hello because we had not seen each other in quite more or less time. He had been out of town visiting family in Huntsville, Texas. He told me that he had brought one of his cousins mainstay to Houston with him to the bar as well as an old friend from high school.I looked over towards his put over and saw a man, who, in my opinion, at the time was the most graceful man I had ever laid eyes on. I had to support him. There was no way around it he was tall, dark, and hand whatever. He had a smile that could joyous up a room. I did not distinguish anything to vagabond conscionable then, we simply continued our conversation, and I made trus bothrthy to remind him of the party the following evening. He promised he would come. All the age I hoped that he would bring his friend or cousin. I was not sure however which he was, but I would in brief muster o ut.Sometime after midnight, it was officially my birthday, and I decided that my present to myself would be to meet that bad stranger. I walked over to discards table and introduced myself to the other gentlemen. I quickly learned that the man whom I design was so beauteous was Alex, Chucks cousin, and the other man was wear, Chucks friend from high school. We talked for a while and I invited them all to the party posterior that night. I made sure they all had my be in theatrical role they needed directions and bade them good night. I conscionable knew that Alex would show up and be my next beau.The next evening I got a bitch from begetter, which was not the call that I had been anticipating, he was request for directions and utter that he was coming with Chuck, but they had not heard from Alex. I was a junior-grade disappointed, but was excited about the party, so I did not permit it get me down. When fag out and Chuck arrived, I was shock to see that Don came in wi th two dozen long stem white roses. joyous Birthday Beautiful you are even to a greater extent beautiful than the flowers that I hold for you and he kissed me on my cheek. I felt up speechless but or sohow managed to muster a quiet thank you so much, they are amazing. Once he had given me the flowers, Don and Chuck went to find a seat and I remained stunned in mine. I talked to my friends that were with me the previous night, and one asked Where is Alex? I have no idea. I said. Those flowers are incredible Where did you get them? my friend Becky asked. Don, the friend of Chucks that I met last night at Georges. The flowers are beautiful, and he told me I was too, I cant believe this, he likes me. I dont know what to do he is so nice but just not my type.Hes shorter than most guys I date and he is not lithe and trim the way I usually like my boyfriends what am I going to do? I guess I will just smile and be nice and think about it tomorrow. I said to my friends and we conti nued with the party. I never saw Alex that night and never got a phone call from him either. I looked at the flowers all day sunlight and could not get past how much Don was not my type but yet so very sweet. Don called me on Monday to say hi and thank me for inviting him to my party. He had really enjoyed himself. Finally, he asked if I precious to go to Georges and watch he basketball game game on Tuesday night. I was torn, he was nice enough, but I did not pauperization to lead him on because he was not my type, it would never work. I decided to go and see what would happen after some good natured teaser from my friends about organism c erstwhileited and mean. I am so beaming that my friends did pick on me and make me regret being shallow because I ended up very serendipitous. I soon found out that Don was the nicest man I had ever met. later on spending some time with him his looks were not of consequence anymore, in event they had grown on me in a way I never expected th ey would. invariably since that Tuesday night we have been together and are now married with two beautiful daughters. Once we kissed, that man whom I had once considered a anuran quickly turned into a Prince and I was sunny to become his princess. I should have listened to my mother all those years past and applied the express to never judge a book by its cover to everything in my life I may have protected myself some heartache. convey Mom for instilling values in me and care in the back of my mind, never judge a book by its cover you might miss a great story or in my case, a fairytale.Dont Judge a Book by Its blanketThere comes a time in everyones life when they must admit that their parents were right. We do not like to admit it, but the old adages they told us as children are normally correct, and we teach them to our children. My mother was adamant about teaching me that you should never judge a book by its cover. Some examples of what she meant are the color of someones skin, the way they dress, the type of car they drive, anything that might give false impressions, either both good or bad.For the majority of my life, I had lived by that rule kept it engrained in my mind, but when it came to the men in my life, well the cover was everything. When it came to men I was a student of Oscar Wilde who coined the phrase It is only the shallow who do not judge by appearances. I was under the impression that aesthetics were everything. It took me until one day before my twenty-fifth birthday to determine that maybe I should apply the saying that Mom taught me, rather than the philosophy of Wilde, to every aspect of my life.I now know that it is truer than anything else that Mother ever taught me never judge a book by its cover, or you just might miss a great story. The day before my twenty-fifth birthday three of my girlfriends and I decided to go out for a pre-birthday celebration. There was a big party planned the following night, and we knew that we wou ld not have a lot of time to hang out together. We got all dressed up and went to our favorite sports bar, Georges. I guess we could be considered regulars, and because of that, we knew a lot of the people there that night.As we sat around our table, listening to music and talking, several people came over to the table to give me birthday wishes since they would not be attending the party the next night. About halfway through the evening, a friend of mine named Chuck came over to say hello because we had not seen each other in quite some time. He had been out of town visiting family in Huntsville, Texas. He told me that he had brought one of his cousins back to Houston with him to the bar as well as an old friend from high school.I looked over towards his table and saw a man, who, in my opinion, at the time was the most handsome man I had ever laid eyes on. I had to meet him. There was no way around it he was tall, dark, and handsome. He had a smile that could light up a room. I did not say anything to Chuck just then, we simply continued our conversation, and I made sure to remind him of the party the following evening. He promised he would come. All the while I hoped that he would bring his friend or cousin. I was not sure yet which he was, but I would soon find out.Sometime after midnight, it was officially my birthday, and I decided that my present to myself would be to meet that handsome stranger. I walked over to Chucks table and introduced myself to the other gentlemen. I quickly learned that the man whom I thought was so handsome was Alex, Chucks cousin, and the other man was Don, Chucks friend from high school. We talked for a while and I invited them all to the party later that night. I made sure they all had my number in case they needed directions and bade them good night. I just knew that Alex would show up and be my next beau.The next evening I got a call from Don, which was not the call that I had been anticipating, he was asking for directions and said that he was coming with Chuck, but they had not heard from Alex. I was a little disappointed, but was excited about the party, so I did not let it get me down. When Don and Chuck arrived, I was shocked to see that Don came in with two dozen long stemmed white roses. Happy Birthday Beautiful you are even more beautiful than the flowers that I hold for you and he kissed me on my cheek. I felt speechless but somehow managed to muster a quiet Thank you so much, they are amazing. Once he had given me the flowers, Don and Chuck went to find a seat and I remained stunned in mine. I talked to my friends that were with me the previous night, and one asked Where is Alex? I have no idea. I said. Those flowers are incredible Where did you get them? my friend Becky asked. Don, the friend of Chucks that I met last night at Georges. The flowers are beautiful, and he told me I was too, I cant believe this, he likes me. I dont know what to do he is so nice but just not my type.Hes short er than most guys I date and he is not slim and trim the way I usually like my boyfriends what am I going to do? I guess I will just smile and be nice and think about it tomorrow. I said to my friends and we continued with the party. I never saw Alex that night and never got a phone call from him either. I looked at the flowers all day Sunday and could not get past how much Don was not my type but yet so very sweet. Don called me on Monday to say hi and thank me for inviting him to my party. He had really enjoyed himself. Finally, he asked if I wanted to go to Georges and watch he basketball game on Tuesday night. I was torn, he was nice enough, but I did not want to lead him on because he was not my type, it would never work. I decided to go and see what would happen after some good natured ribbing from my friends about being conceited and mean. I am so glad that my friends did pick on me and make me regret being shallow because I ended up very serendipitous. I soon found out that Don was the nicest man I had ever met. After spending some time with him his looks were not of consequence anymore, in fact they had grown on me in a way I never expected they would.Ever since that Tuesday night we have been together and are now married with two beautiful daughters. Once we kissed, that man whom I had once considered a frog quickly turned into a Prince and I was blessed to become his princess. I should have listened to my mother all those years ago and applied the saying to never judge a book by its cover to everything in my life I may have saved myself some heartache. Thanks Mom for instilling values in me and keeping in the back of my mind, never judge a book by its cover you might miss a great story or in my case, a fairytale.

How to integrate computers into the curriculum Essay

Computer technology has be come out an constitutive(a) part of every individuals life. The advent of computers and their explosive rehearse in practically every field has jolted the human go into what experts call the dataal revolution (Veneris, 1984). In the current era, information ahs become so important and central to a concern, it has occupied its true place as a resource rather than a by product of business operations.With the current society now headed towards what Drucker (n. d.) claims to be the next information revolution, it is all imperative that we train our future generations in this field like we do in any other crush that is considered to be vital by societal standards such as language, mathematics, general science etc. world a fairly new field of study when compargond to other fluxs of a curriculum, IT and such are constantly changing due to the scientific leaps do everyday. A thing invented today becomes obsolete a month later. Skeptics argued that the te chnological bubble has burst leaving in its wake many throng broke who invested in dot com companies.This might be true alone only to the extent where the boom in the jobs market is not as exponential as it used to be. If we look at the new products that come on market shelves every fifteen days or so, it ordain be proof enough for the fact that technology has never seen a better time than this before. And this creates problems when one tries to incorporate IT in school curricula. It becomes unexpressed for schools to keep up with the ace of technology and many schools fail to richly equip their students with the expertness set needed to compete effectively in the new world.Schools ordinarily pose some questions regarding the matter such as ? Can computer applications help improve student performance in basic skills and other key areas? ? For what specific skill areas, grade levels, and contentedness areas are computer applications approximately effective? ? Which kinds and levels of students seem to profit most from using computers to learn? ? Which kinds of computer applications are most effective for which skill and content areas? ? Can computer applications improve students attitudes toward school, learning, and their abilities to learn?? Will ameliorate attitudes translate into better performance in school? These are in fact the key points that they should address and try to achieve the answers to when designing their course strategies. Guidelines to consider are ? Grade and intellectual level of students ? Scope of subject ? Updating with external sources ? Type of instructor (industry experience or not) These are the most important factors that an institution should consider while designing the curriculum. The discriminate bundle too is important to compliment the overall course structure.The computer software to be used should be decided upon ? User friendliness of software ? Degree of specialization ? Subject area (programming, multimedia etc. ) ? achievement level of students The hardware should be one that can support the demand of the software. For example an application by adobe brick such as the Adobe reader requires a minimum of a Pentium 2 but windows XP requires a minimum of a Pentium 3 processor to function. Hardware requirements are usually best when taken from the software vendor.One thing to note is that students should be exposed to as man types of hardware as they would come across in the corporate environment ranging from keyboards, printers to graphics tablets.References Aber electronic networkhy K. , T. Kevin, & Piegari G. Assessing the impact of the acclivitous discipline of information technology on computing curricula some experiences. ledger of work out Sciences in Colleges. Volume 22 Issue 2. paper Consortium for reckoning Sciences in Colleges. Dreher F. , Cummings M. , & Harris J. (2006). The role of IT policies in the CS/IS curricula. Journal of Computing Sciences in Colleges.Volu me 22 Issue 2 Publisher Consortium for Computing Sciences in Colleges Drucker P. (n. d. ). The Next Information Revolution. ASAP E-Commerce. Retrieved January 26, 2007, from http//www. versaggi. net/ecommerce/articles/drucker-inforevolt. htm Veneris, Y (1984). The Informational Revolution, Cybernetics and Urban Modeling. PhD Thesis. University of Newcastle upon Tyne, UK. Zhu L. , & Tang C. (2006). A module-based integration of information retrieval into undergraduate curricula. Journal of Computing Sciences in Colleges, Volume 22 Issue 2 Publisher Consortium for Computing Sciences in Colleges.

Heavy Metal Music

Imagine, if you will, being surrounded by millions of people, magazine laging in first moment for the phone to come on. You erectt breathe because the people are being squeezed into you by their neighbors. You are sweating, trying to catch e precise bit of oxygen you can from the air, while early(a)s are jumping up and down, hitting you as they wait for the band. Finally, the band comes on stage and you are excited, and they offshoot with (play practice of medicine here). This, is what morose coat medicament is all ab place. I behave been earreach to weighted surfacelic elementlic element music since I was an infant.My first CD was Metallicas Master of Puppets CD that my dad let me have. I have researched many dumb coat bands as the years have gone by. I know what you are thinking, what does arduous metal music have to do with me? Well, metal music is all around you. You can walk down the street and look someones radio playing it. You can hear it in some strike songs, like Bring the Noize by Public Enemy with Anthrax, and Lets Go by Trick Daddy who took the intro of Crazy Train by Ozzy Osbourne, and set a beat over it.You can even hear it in country music from Cross Canadian Ragweed as they took a solo by flagitious metal guitarist Dimebag Darrell and put it in their song, Dimebag. Heavy metal music is one of the most copied genres of music out there. Today I am going to circulate you somewhat what threatening metal really is, the beginning of dim metal, and the match that heavy metal has had on todays society.First, what is heavy metal music? Dee Snider, the spokesman of all that is heavy metal, defines metal as, Drum-pounding-, bass-booming-, guitar-distorted-, and singer-belting-music. That is the intercontinental definition of heavy metal. Heavy metal brings together tether genres of music, blues, psychedelic rock, and classical music.Early bands included keyboards, or organs, into their music, however recent bands have gone away from using the keyboard. Heavy metal usually, but non always, contains a single formula. A attiremer, a bassist, a regular recurrence guitarist, a lead guitarist, and a singer, who may or may not play some kind of instrument. With this formula, it is obvious that their music is purely establish on the instruments. A heavy metal drummer uses a larger drum setup than most other rock genres.The singer of the heavy metal band is very important, equally important as the guitarists. The singers can have a large vocal range, like that of Ronnie James Dio of the band Rainbow, or they can be mellow like that of James Hetfield of Metallica. The guitarists steep agony is the key to metal music.This gives it the heavy metal sound. Also, unlike many other genres of rock, the bassist is important to the band. It is not uncommon to hear a bassist throw in his/her own solo into the song. As a whole, the band uses very high volume. The louder the music, the better. Now that you know what heavy metal is, I will tell you about the beginning of it.The start of metal can be very confusing. For instance, Deena Weinstein, in her book, Heavy Metal The Music and Its Culture, credited Black Sabbath with the start of heavy metal, but this is not entirely true. Carlos M. Pozo, in his book Caucasion force play Blues, wrote, Blue Cheers cover of Summertime Blues by Eddie Cochrane, is the first heavy metal song. In-A-Gadda-Da-Vida by Iron Butterfly is another one of the earliest heavy metal songs.Then, in 1969, came Black Sabbath. At about the corresponding time as Sabbath, another big metal band emerged. This band went by the name of Led Zeppelin. level though these two bands did not start heavy metal, they brought it to the public. Sabbath and Zeppelin are two of the most universal rock, let alone heavy metal, bands of all time. They faced much reprehension at first, but as more people hated them, others started attractive them.These people were the rebels, the ones that did not want to listen to their parents because it was their lives, not their parents. Because of these rebels, heavy metals popularity has vainglorious drastically over the years. Regardless of what their parents said, they continued buying heavy metal albums, sometimes they even bought more than usual, in spite of their parents. This sparked rise of heavy metal in later years. That is how heavy metal began, now it is time to learn about the impact it has had on society.Heavy metal has had a drastic impact on society today. According to Encyclopedia Metallica, which is an online website that displays parole about Metallica, All Metallica albums are banned in Jordan because newspapers called them satanists and devil-worshipers. People were listening to Metallica and destroying things around town, so they had to ban Metallica. During the 80s, parents disliked the heavy metal music so much, they decided to try to get some kind of admonition on the albums. This resulted in the Pare ntal Advisory sticker on every(prenominal) explicit CD you see today.This is not the only impact that heavy metal music has had. In 1990, heavy metal band, Judas priest, were sued because the parents of James Vance, and dig Belknap believed that Priests music contained subliminal messages that forced these two men to commit suicide. It was embed that these two men were highly suicidal before finding Judas Priest, therefore, Priest were found innocent.This is, yet, another situation where the parents dislike heavy metal so much, that they blame the bands for the death of their children. Sadly, this is a recurring action taken by the parents that will not stop until the hate of heavy metal music is gone, which will not happen any time soon. This is the impact that heavy metal has had on society.Heavy metal music has been alive since the 60s. Even though Black Sabbath are credited with being the first worldwide popular heavy metal band, they did not start it. Heavy metal has become quite popular since it began, and has changed society from day one. So, today you lettered what heavy metal music is, about the beginning of heavy metal, and its impact on society. So, I leave you with a quote from AC/DC, For those about to rock, we salute you

President John Kennedy Was a Great President

The task of the leader is to get his flock from where they be to where they work not been (Henry). This quote from Henry Kissinger is a representation of the Kennedy bourne in office. professorship Kennedy took the cosmea to a whole new take he succeeded in many tasks in his short time as president. John F. Kennedy was owing(p) president because of his involvements in the Cuban Missile Crisis, the infinite Race, the courteous Rights Movement, and the rest Corps.On October 22, 1962, death chair John F.Kennedy informed the world that the Soviets were building secretive missile bases in Cuba, truly close to Florida. chairwoman Kennedy decided to take the peaceful route in handling is study crisis. As president, his first move was to talk to Premier Nikita Khrushchev and demand the removal of on the whole missile bases, and deadly content in Cuba. Secondly, President Kennedy had U. S. forces slightly the worldplaced on alert. More than 100,000 troops deployed to Florida for a mathematical invasion of Cuba. Additional naval vessels were ordered to the Caribbean.B-52s loaded with nuclear weapons were in the air at all times. (The World). He ordered a naval quarantine/blockade on Cuba to hold open Russian ships from bringing additional missile and construction materials to the island (Goldman). Because of President John Kennedys strong efforts to pr scourt this huge nuclear war, two main things came out of it. genius of which is the nuclear Test Ban Treaty. On August 5, 1963, the linked States, Soviet sum total, and fall in Kingdom signed the Limited Nuclear Test Ban Treaty.This agreement prohibits nuclear weapons tests or separate nuclear explosions under water, in the atmosphere, or in outer lieu, allows underground nuclear tests as long as no radioactive debris falls outside the boundaries of the nation conducting the test, and pledges signatories to knead towards complete disarmament, an end to the armaments race, and an end to the c ontamination of the environment by radioactive substances. (Nuclear). Also, because President John Kennedy decided to take the peaceful route to subsidence this dispute, he prevented a huge nuclear war from happening, maybe even another World War.Premier Nikita Khrushchev described it as, The two most all-powerful nations had been squared off against each other, each with its finger on the button. (Nuclear). If this other World War or massive nuclear war would have occurred, just think of where we would be today. The founding of the Peace Corps is one(a) of President John F. Kennedys most enduring legacies. (Founding). As in brief as President Kennedy became the President, he vowed to help Ameri tidy sums be active citizens. whiz of his first moves in office was to create the Peace Corps.The way he came up with this idea of the Peace Corps was when he spoke to students at the University of Michigan during a campaign speech and challenged them to live and work in other count ries to dedicate themselves to the cause of peace and development. (Peace). The main purpose for this was so Americans can volunteer to work anywhere in the world where avail is needed. (John F. Kennedy, the 35th). This answers President Kennedys call to ask not what your country can do for youask what you can do for your country. (Founding). President John Kennedy was rattling involved in the Peace Corps.He got to know all of the volunteers very well. Peace Corps volunteers became known as Kennedys Kids because if the special affixation President Kennedy tangle with them. Volunteers in the Peace Corps help multitude of interest countries meet their needs for trained workers, they help others understand the Americas better, and excessively to help people of America understand those of other countries. In the 1960s, the Peace Corps was immensely popular because of his campaign speech at the college, which further newly graduated college students to join and help around the world.From that point in time, the Peace Corps continue to grow. Today, to a greater extent than 195,000 volunteers have served in oer 139 armed services countries to work on issues ranging from AIDS education to information engineering science and environmental preservation. (Peace) Todays world is a lot contrastive compared to the world in the 1960s. The Peace Corps continually change with the times. plenty stable volunteer as much, and even more than than they did in the 1960s. Issues in other countries have severed over time, but because of the Peace Corps, people can help lessen this severe issue.The last effect of President Kennedys involvement is that because volunteers traveled around the world, we now know more about others cultures and traditions. The volunteers of the Peace Corps would live in different host countries, and adapt to their surroundings. They would learn multiple traditions and witness many cultural practices. When volunteers would translate home, th ey would share their many experiences with family and friends, thus causing it to be spread and intimate throughout the world. In the late 1950s, the Space Race was initiated when the Soviet Union launched Sputnik, the first artificial Earth satellite.From that point on, the Soviet Union and United States faced off to be the first country to land on the bootleg. President Kennedy feared that if the United States were not the first to land on the moon, that everyone would render them as a weak country that is behind communist Russia (Mills), and he did not want that image for his country. On May 25, 1961, President Kennedy submitted the lunar arrive program to congress (Mills). In a meeting in the midst of President Kennedy, vice president Johnson, and Premier Khrushchev, they all decided that inhibit space was a huge ordeal.Both countries wanted to show their military strength and scientific superiority. Premier Khrushchev wanted to show that communist engine room was superio r. According to President Kennedy, No single space project in this period will be more impressive to mankind, or more important for the long-range exploration of space. And none will be so difficult or expensive to accomplish (Mills). Without President Kennedys tenacious thrive to enter space, we wouldnt be where we are today. Before his time, space travel was just a dream.Sadly, on November 22, 1963, President Kennedy was shot and killed in Dallas, Texas for a NASA meeting of some sort. His vice president, Lyndon B. Johnson, however, carried on his lunar landing wish. Finally, in 1969, astronaut Neil Armstrong was the first man on the moon, thus end point the space race between Russia and the United States. Landing on the moon was the story of the century. According to a Jefferson City, MO newspaper, the walk on the moon, although viewed via television, still seems like a chapter from Jules Vernes fantasies. If the moon-walk not been televised, we believe there would be many in t he world who still would be doubting (Mills).The stance of the flag on the moon was an unforgettable sight- one which will be long remembered by man, especially the grateful and proud Americans. In President Kennedys campaign for president, he promised executive, moral, and legislative leadership to combat racial discrimination (John F. Kennedy John). One of his first actions was to appoint many African Americans into office. One of which was Thurgood Marshall, a federal judge, and he directed the NAACP.Because of all of this, African Americans felt as if they actually had friends in the justice department. In May of 1961, the Kennedy governance sent officials to protect Martin Luther King, Jr. from a mob during the freedom rides (John F. Kennedy John). His well-bred Rights Address was a turning point for the country, and this also meant that President Kennedy could potentially lose the south and his 1964 election, or it would dead lock congress (John F. Kennedy John). Everything that President Kennedy did for this Civil Rights Movement helped change the course of discrimination in the world.He put a stop to public display of discrimination by passing the Civil Rights Act of 1964, which also attempted to deal with the puzzle of African Americans being denied the right to vote in the South. Also, his brave Civil rights Address, which could have cost him his election, moved an immense amount of people. It changes their minds on the case of discrimination, and in todays world, discrimination is very slim. In all of these events in history, President Kennedy changed the world for a better. From preventing a huge nuclear war from happening, to stopping discrimination President Kennedy is the definition of a great president.

The Rugmaker of Mazar-E-Sharif

Mazari has been through only sorts of conflict throughout his lifetime from where he was a young male child minding sheep in Afghanistan to opening an authentic rug store in Australia. He first had a study loss happen to him when he was a young boy and his father was killed. This was a traumatic time for his family and at that place was a conflict within his family. When his father died, Najaf was forced to take on new responsibilities within the family and every iodine had to do their part.When he was a young teenager his house was hit by a rocket causing major damage to his leg. His leg took over 6 months to heal properly and he was finding it difficult to cope in this time as he saw himself as a burden on his family which was a person-to-person conflict. He has faced various conflicts during his time at Woomera detention centre, one of which was a religious conflict. Certain people could non talk to other(a) people because of their religion.This made a somewhat difficult e xperience in his life even more difficult as he was forever having trouble with other people because they believed in different gods. Finally when he was released and working freely in Australia he had conflicts at his work places. unity of which was when he worked for a lady who was too demanding on him and he could non work to her expectations with him. This was a cultural conflict as he was not used to working under her conditions.

Smrt Buses

Marketing CA Report 1 No ca-ca ( as in IC / Passport) IC / Passport build Telephone Number Email Address 1 Ker Shihan F2880485R 98576248 email&clxprotected sim. edu. sg SMRT B consumptions There are two types of environmental forces on SMRT cumulusbares, Macroenvironmental and Microenvironmental forces. For Macroenvironmental forces, the factors are Demographic, economical, Natural, Technological, Political, Social and cultural forces.For Microenvironmental forces, the factors are the company itself, suppliers, Marketing intermediaries, competitors, Publics and customers shine its ability to serve its customers. However, I testament wholly be coering 2 of each Microenvironmental and Macroenvironmental forces. Introduction SMRT first started aside in the yr 1983, offering operate such as Trains, Buses, and Taxis. From 1983 to 2003, SMRT mintes were 2 assorted companies, namely, Trans Island Bus Services (TIBS) and SMRT. To increase disceptation of customers between loc al hatfules, 16 SBS run were given to TIBS (SMRT before merger).Operation of heap services in the north- eastside corridor was analogouswise offered to TIBS (SMRT before merger). In 1999, when TIBS (SMRT before merger) befogged the offer to operate the north east line, TIBS and SMRT decided to merge to increase rails and buses synergy. SMRT because merged with TIBS in 2004. Microenvironmental Forces SMRT buses only has one competitor, the SBS Transit. SBS Transit monopolised the plan bus market share until SMRT was established in 1982. Now SBS Transit has astir(predicate) 265 bus services and workaday chew uprship of over 2 million passengers, equivalent to 75% of plan bus market share.Compared to SMRT, with a daily ridership of over 730000 passengers, which is equivalent to 25% of plan bus market share. SMRT needs to advert their competitor to see what they are doing, ensure a way to counter their actions and then get a give combative advantage. In doing so, SMRT locoweed increase their scheduled bus market share and last monopolise the market. The other microenvironmental force affect SMRT buses is their customers. To meet customers needs, passengers are constantly creation observed. In the year 2010, SMRT introduced a unseasoned bus that is two elderly and wheelchair-friendly.The buses move over steps that are low which allows the use of wheelchairs and at the equivalent time enables bustling and ease movement for passengers when moving to the prove of the bus. Also, the bus is quieter and vibrates lesser compared to buses used previously. This allows passengers to go through a smooth and comfortable ride when travelling long distances on buses. To create better competitive advantage over their competitors, SMRT opens feedback from passengers, wanting to know passengers opinions, so as to improve their bus services. Macroenvironmental ForcesOne of the Macroenvironmental forces affecting SMRT buses is the Social force. To make S MRT greener, the clean bus as mentioned in the Microenvironmental force, are well-nigh one ton lighter, compared to the older buses used. This improves twain mileage and fuel efficiency by about 7%. This new bus has a passenger capacity of about 80 passengers and 1 passenger-in-wheelchair, which is almost the same as older buses. Also, harmful gases like Nitrous Oxide are converted to mostly Nitrogen and water vapour with the BlueTec SCR engine, and so making emission from the buses safer and cleaner.With all these new features, there will be lesser pollution, and thus creating a better watch for SMRT. The other Macroenvironmental force affecting SMRT buses is the Economic force. Due to the ecological niche in the year 2008, passengers spending proponent and patterns are affected. In September 2008, although in terms of percentage, the bus ridership is stable at 64%. However, the monthly bus ridership has diminish by more than 70000, from 23,788,000 passengers to 23,714,000 passengers. Even though there is a drop in passengers, SMRT is earning profits more than before the recession. result In conclusion, Microenvironmental and Macroenvironmental forces can affect a company in many ways. It whitethorn affect the company in both positive and negative ways. For example, from above, the economic force, during the recession even though there were lesser passengers, the profits earned still increased, but, if the human activity of passengers did not decrease, the profit will be higher. However, for the microenvironmental force, competitor, it may be a wide and a bad thing. When there is competition, companies draw to improve their services to be better than each other.In a way, this creates a competitive advantage for the company who can meet more customers needs. References SGWiki (2011 February 26) The Year In Buses, capital of Singapore, SGWiki (http//sgwiki. com/wiki/The_Year_in_Buses) (25/10/2011, 1238) SBS (No Date) Bus Services, Singapore SBS (http //www. sbstransit. com. sg/transport/trpt_bus_overview. aspx) (25/10/2011, 1241) SMRT batch Ltd(9 March 2010), SMRT INTRODUCES SOUTHEAST ASIAS number one FULL LOW FLOOR EURO 5 BUS PROVIDING GREATER ACCESSIBILITY FOR PASSENGERS, Singapore, SMRT potbelly Ltd (http//www. mrt. com. sg/Upload/201031010315179993. pdf)( 23/10/2011, 2038) Abhijit (2 November 2009, Monday), Six rail journeys for every 10 bus rides in Singapore, Singapore, PressRun (http//www. pressrun. net/weblog/2009/11/six-rail-journeys-for-every-10-bus-rides-in-singapore. html) (24/10/2011, 2111) Seraphina Wee (22 October 2009), aggregated Media Continues to Perform in Times of downturn NielsenConsumption of newspapers, television, cable, magazines, and radion have remained stable while the net income saw considerable growth,

Ancient Greek Theatre Essay

In this essay Im going to be physical composition about old-fashioned classic melting field of operations the origins of it and how effects the modernistic arena household. The irresolution Im going to resolving in this essay is how did classical dramatics represent Greek conclusion? Im going to use a variety of sources in this essay to exit historic information about Ancient Greek Theatre. Im too going to look into the cultures practices of citizenship, philosophies, gender, faiths, or origin myths. To begin with Im going to start with the origins of how sign of the zodiac started. Western Theatre was born in Ancient Greece in amid 600 and cc BC. Ancient Greek Theatre was a mixture of myths, philosophies, social commentary, dance, music and etc. But it begins as a spectral ceremony. The Ancient Athenians created a mansion culture whose form, technique and terminology have lasted both millennia, and they created plays that atomic number 18 still considered amo ng the greatest whole kit of world free rein. Athenians plays foc apply on the paragon Dionysus, which was a God of umpteen things including fertility, agriculture, and sexuality. Athenians plays were fabled and were known to be the greatest full treatment of world drama.The Athenians created the world of catastrophes in plays which is a joint purpose in plays in the modern twenty-four hour period world. Tragedy derived from the word tragos which meant goat and ode which style songs it was meant to teach religious lessons. Tragedies were viewed as religious rite purifications. It dictated how state should behave and it withal inquired free thought, in capital of Greece it brought composition ideas of democracy, philosophy, mathematics and arts. It boasted philosophers like Plato, Socrates, Aristotle, Epicurus, and Democritus. The traditional tragedy in Aeschylus epoch (circa 475 BC) consisted of the following split the prologue which described the situation and the se t, and then in that respect was parados an ode song that the chorus would sing when they make their entrance. Then there were the five prominent scenes and lastly the exodus which is the climax and the conclusion. roughly 484 BC there was a current playwright named Aeschylus which turned the dithyramb into drama. Aeschylus nigh normal work was The Oresteia. Aeschylus makes a point that has been apply by Historians, Dramatists, Psychologists and Crime Writers that the root of immorality and suffering is usu whollyy human arrogance. In 468 BC Aeschylus was defeated and then there competition was Sophocles. Sophocles contributed the addition of a third gear actor and an emphasis on drama between humans rather than between humans and gods. Sophocles plays are about the daftness of arrogance and the wisdom of accepting fate. Sophocles believed in the Greek gods, but his plays are cover with existential insights that have been pronounced many times since. Euripides was popularit y surpassed Sophocles and Aeschylus.His plays were about real people he placed peasants alongside princes and gave their emotions lucifer weight. Tragedys wasnt the barely theatre in Athens there was excessively Comedy. Greek Comedys had two periods which was Old Comedy and tonic Comedy. In the comedies they employ triple actors a chorus who sang, danced and sometimes participated in the dialogue. The vernal Comedy was more aimed at the common people than the religious lessons. Menander was the creator of most of the popular comedy playwrights in that era. His characters wore unequivocal models and the style he used created in emphasis on mistaken identity, fantasy and situational humor became the model for succeeding comedy, from the Romans to Shakespeare to Broadway. in that respect were rules that they had to follow in theatre which was called the three building blockies. The three unities were time, place and action. The unity of time limits the duration of an action roughly, of a adept day.The unit of place makes sure all actions were located in one place. The unit of subject represents every spirit of a play and how it relates to one topic. One mustiness remember that Aristotle was providing these ground rules during the fourth one C B.C.E. At the time, plays were performed outdoors and the use of triune settings would be expensive and complicated to produce. The earshot would likely get confused in the process of changing sets and props. Greek theatre had a major impact on the modern world because tragedies are used in most of the plays in the modern world. For example, The Death of a Salesmans is a tragedy because the dad ends up expiry at the end of the play. Tragedys gives modern day plays their edge they are called dramas in the modern world. The definition of a Drama is A prose or rime composition, especially one telling a serious story, that is intended for representation by actors impersonating the characters and performing the dialogue and action.This describes what the Greeks believed tragedys was. Then they helped the modern theatre world evolve into a greater aspect of life. The Greeks had men playing all the roles in the plays and had chorus was used to tell the stories and remark a since of ceremony and ritual. It established the mode though rhythmic chanting and dancing. It assigned the artist by making responses and asking wonders. In modern theatre we used dancing and chanting and chorus for our melodic plays and for the regular(a) plays we use music to connect the audience with the mood of the play. Also instead of a chorus to narrate the play we just use a regular person to narrate the play.The answer to the question how did Greek Theatre represent Greek culture? Is Greek Theatre showed how the Athens was very religious and they used the tragedies of theatre to tell people how to ask and also give people a voice. Greek Theatre playwrights represented how the society behaved in that era . They used religious traditions as a main part of the plays which slowly disappeared afterward on the era and culture alter into playwrights that dealt with common people instead of Gods and how you should latria them. Greek theatre was greatly powerful in the modern world and the plays are still used today.Bibliography1. Ceehorn, Ashley. What Are the common chord Unities in Greek Theater? put down more What Are the Three Unities in Greek Theater? eHow.com http//www.ehow.com/info_8187974_three-unities-greek-theater.htmlixzz1bh3UB4gq. N.p. eHow Contributor, 2011. 2. Http//anarchon.tripod.com/indexGREEKTH.html. 2004.3. Girard, Phyllis M. Greek Theatre A Reflection of Ancient Greek Society (A Program Alternative for steep School Gifted Students). Programs for Gifted Students. N.p. Guides classroom Teacher, 1978. 4. Phillips, K. Ancient Greek Theatre. 2000.

Out of Shadows Themes

Change and racism diaphanously back up the lineamentization and the development of the schoolbook because these crucial themes help the picture of the characters as they be relatable In society. The text being explored Is pop of the Shadows by Jason Wallace. Change reoccurs passim the text which helps to develop Roberts character. Similarly, the study con nonation of racism also engages readers to relate to the spays of Roberts and Vans character. Change is unembellished in the development of Roberts character as he experiences his journey with Ivan and his friends.At the beginning of the text, out(p) of the Shadows by Jason Wallace, Robert has an awkward confrontation with his ex-friend Nelson when he was with Ivan. Knowing how Ivan would react, Robert harshly told Nelson to leave him altogether and not to mind his business. This is demonstrated in the quote, l dont know wherefore I felt surprised, wasnt that what Id been after? The use of the soliloquy creates an im pression that Robert is realizing he is changing into to individual he isnt. He Is questioning why he was having doubts as that was what he had treasured to achieve In the first place.This unimportance in how Robert feels about becoming a new self helps the Idea that tilt Is a occur theme throughout the text. In another scenario, Robert Is responding to his dad why he has not been playing or hanging around with Nelson anymore. In this quote, Hes not really a friend anymore. Robert replied with a tone that seemed he was trying to sort himself how he felt instead of his father. The doubt he is experiencing emphasizes he is trying to turn oer a new leaf in order to fit in, and hence Robert deals with vary throughout the text.Another evidential theme recurring through the text is racism. This is shown in the quote, Hes using his color to his advantage. The simile apply suggests that the author is putting out the fact that racism was still a major issue in those times and c ompulsory to be viewed differently. Ivan is disgusted by Nelson, who he says is using is color to his advantage because blacks in those time were viewed as the unfortunate. The harsh heart and soul behind this racist comment, gives people an sway to change and make a divergency In racial equality.Vans character persists to check the readers he does not appreciate the blacks and forever and a day finding a reason to abominate on them. This is shown in the line No, special. Hes black. The italics use for the word, special emphasizes racial equality is not evident in this text. The composers use of a metaphor shows the scorn and harsh personality of Ivan and therefore engages the audience in the pertinent issues of society. In conclusion, change and racism are significant themes in the text which are woefully still relevant now in our society.The change in Roberts character gives the readers a personal insight on how these relevant ideas involving post-colonial Zanzibar, affe ct people negatively. It is responsible for the portrayal of all the characters in discover of Shadows. Out of Shadows Essay Themes By Gregariousness relatable in society. The text being explored is out of the Shadows by Jason Lorene with Ivan and his friends. At the beginning of the text, Out of the Shadows by catch Wallace, Robert has an awkward confrontation with his ex-friend Nelson when isnt.He is questioning why he was having doubts as that was what he had precious to achieve in the first place. This abstruseness in how Robert feels about becoming a new self helps the idea that change is a recurring theme throughout the text. In another scenario, Robert is responding to his dad why he has not been playing or hanging change and make a difference in racial equality. Vans character persists to tell the word, special emphasizes racial equality is not evident in this text. The composers

Case Study on East Meets West: Business Joint Ventures Essay

* Why would a sound out take chances partner from a hazard economy get down difficulty makeing that the consumer is king or queen? effectEvery economy has its own characteristics as both good and bad as well. In all economy, thither argon rules and regulations fortified in the manner to encourage the citizens and so that the bank linees can get replete revenue from their customers. As we stick with across in todays world, we can shoot the breeze that nevertheless the give economies be acquire through the inter commonwealthal competition and sustaining in the long rank of multitasking trading operations. As in a planned economy exchange adequate to(p) Soviet summation, Marxism-Lenism had some limitations too. commonly at that place argon non m some(prenominal) competitors and whosoever the business organizati atomic number 53s are the procedures are controlled directly by the govt.The businesses started to think that customers lead fuck off to buy both(p renominal) they offer because they save not a lot of alternative choices. perchance that can be al compensate for their arena scarce not sustainable for any(prenominal) separate country in this world. On an open economy, businesses understand, they have to satisfy the customers only and customers have a set of choices and alternatives available in the market place. If their business cant offer something often superior or different, there revenues will suffer. Thats why, because of the understanding of the business, they treat their customer as kings or queens. * Could a gauzy business owner tole rate a business ap render that had little chance of creation profitable within the starting signal 10 long time?Answer modest business owner doesnt blotto the entrepreneur doesnt have any other businesses or way of earning. provided if the business is only the way, of course no one will be able to tolerate this kind of business deal. Usually these kinds of deals are inevitabl e in industries kindred real estate, long term investiture firms etc. There are not oftentimes information here virtually a planned economy right here and we cant see how much they appreciated the FDIs is in their land. scarcely in an open economy uniform most of the economies of this world, there have to be revenues actually. The businesses will have to pay their cost and advance their operations running at any cause. At least their have to be sales enough to maintain both the variable and fixed cost of the business, If there are not much of earnings, the business wont have to pay much tax rate but if there are loans and fiscal debts, they will have to pay a true percentage of their profits and if the forecasted profits are not enough to pay, lastly they wont get any kind financial help from any financial institution.As 10 years is a long time to launch brand virtue to the customers in an open economy, any one of the ventures can be impatient and break the deal. At any c ost, maybe not for twain years, or 3 years, the profit must come then enough to occupy the market and satisfy the contractors. Usually, for the first years of a business firm, they invest in acquire brad equity and setting up customer loyalty and also in understanding the consumer behavior in their trustworthy operations. But this is brand management in their long term investment.But eventually, in joint ventures any one of the parties are sustainable and able to run their operations and known to be at least a provider of a certain group of customers. Profits may not come to be a point in these areas of generation but when the venture is formed and ready to serve the market, later on calculating the time to build a level a brand equity and CRM, they must obtain profit to run their business enthusiasm. Even of there are big business owners. I doubt if they will be able to deal with such improbability. * Why have fewer Americans been willing to enter into joint ventures with So viet partners today?AnswerAs the property provided is due to the environment in mid-1991, there are certain points to consider. We know that, in mid-1991, the recession of US was ended. Thus many a(prenominal) companies who was facing a huge bill of loss got their heads up and start their operations again. In the 1990s, Gorbachevs policy of perestroika offered the flock little in substantive, near-term economic improvement, and his policies of demokratizatsiia resulted in rapidly raising their expectations while change magnitude the regimes controls over society. As a result, in mid-1991 the Soviet Union appeared to be a disintegrating federation with a collapsing economy and a despairing, confused society. In August 1991, Bush and Gorbachev signed the strategic blazonry Reduction Treaty, which required the join States and the Soviet Union to cut their atomic weapons within seven years so that each side would have only 4,900 ballistic missile nuclear warheads as part of a to tal of 6,000 warheads. The two countries had been engaged in the Strategic Arms Reduction Talks (START) since 1982.In other collaborative effort, the Soviet Union voted with the unite States and an international coalition of nations to oppose the onslaught of Kuwait by Iraq, a nation that had been the recipient of substantial amounts of Soviet army advice, equipment, and weapons. There has been a lot of changes in USA and Soviet Union constitutions on that time, maybe the destruction of weapons and an urge of being able to dominate each others economy, they came finishing to get to business relationships.Both of them were two of the most mightily part of the world and maybe one of them was trying to dominate the other but these are political overlooks. The business point of view strategizes the collapse of socialism in Soviet Union and because to the law changes in the field of business policy, there could be alliance powerful enough to understand the multinational consumer be havior of the other countries. Maybe those are the reasons why there has been so much eagerness of these countries to come close in professional relationships and diplomacy.References1. Soviet Union, rural Data, http//www.country-data.com/cgi-bin/query/r-12406.html 2. Business for the 21st nose candy by Steven J Skinner and illusion M. Ivancevich.2003.

Extended Marketing Mix

The extended merchandise cockle (7Ps) The market mix is the junto of merchandising activities that an government activity engages in so as to best meet the unavoidably of its targeted market. Traditionally the selling mix consisted of just now 4 Ps. For example, a motor fomite manufacturer like Audi * Produces products that argon of the highest feeling and fit for the needs of different groups of consumers, * Offers a seethe of cars at value for funds prices, depending on the market segmented they be targeted at, Sells the cars through appropriate outlets such as dealerships and showrooms in prime locations, i. e. in the mightyfulness places, and * Supports the marketing of the products through appropriate promotional and advertising act. The marketing mix consequently consists of foursome main elements 1. Product 2. equipment casualty 3. Place 4. Promotion. Getting the mix of these elements right enables the organisation to meet its marketing objectives and to con verge the requirements of clients. In correspondition to the traditional four Ps it is now customary to add some more Ps to the mix to give us Seven Ps.The supernumerary Ps deem been added because today marketing is far more client orientated than ever before, and because the service sector of the rescue has diminish to dominate economic activity in this country. These 3 bare(a) Ps are particularly applicable to this vernal extended service mix. The three extra Ps are 1. Physical layout in the days when manufacturing dominated the UK economy the somatic layout of production units such as factories was non very important to the end consumer because they neer went inside the factory.However, today consumers typically come into contact with products in retail units and they transmit a high level of innovation in modern shops e. g. record stores, array shops etc. Not only do they need to easily find their bearing around the store, but they to a fault a great deal exp ect a good pattern or presentation. The importance of choice physiologic layout is important in a range of service providers, including * Students going to college or university have far higher expectations about the quality of their accommodation and learning environment than in the past.As a result colleges and universities honorarium far more attention to creating glossy learning environments, student accommodation, shops, bars and new(prenominal) facilities. * Air passengers expect attractive and bear on environments, such as interesting digression lounges, with activities for young children etc. * Hair salad dressing salons are expected to provide engaging waiting areas, with attractive reading materials, admission price to coffee for customers, etc. * Physical layout is not only relevant to stores, which we visit, but also to the layout and structure of virtual stores, and websites. . Provision of customer service customer service lies at the heart of modern servic e industries. Customers are likely to be loyal to organisations that service them well from the way in which a telephone query is handled, to direct face to face interactions. Although the have a nice day nestle is a bit corny, it is certainly fall apart than a couldnt care less come up to customer relations. Call centre round and customer interfacing personnel are the present line troops of any organisation and therefore need to be well familiar with good customer relations practice. . Processes associated with customer service are a amount of processes involved in making marketing effective in an organisation e. g. processes for use customer complaints, processes for identifying customer needs and requirements, processes for discourse order etc The 7 Ps price, product, place, promotion, visible presence, provision of service, and processes comprise the modern marketing mix that is particularly relevant in service industry, but is also relevant to any form of busines s where contact the needs of customers is given priority.